Midtown Lunch

Fresh on the heels of the off-the-menu “Special Vegetarian” sandwich at Blimpie, comes word that Zen Burger (on Lex. btw. 45+46th) has been serving their own off-the-menu filet-o-fish sandwich.  When Zen Burger first launched at the beginning of the year, the only thing keeping it from being an exact replica of McDonald’s (in vegetarian form) was the lack of [...]

This sign popped up last month while Law & Order was filming inside Goodburger

A few weeks ago Serious Eats couldn’t help but post a clip from an episode of Law & Order: SVU where Robin Williams plays a deranged “locavore” (seriously) who used his “condition” as an alibi for why he couldn’t have committed a [...]

This past week saw the grand opening of a entirely new concept in fast food eating right here in Midtown.  From the owners of Zen Palate (a mid-range mini-chain of vegetarian restaurants here in the New York), comes Zen Burger, a vegetarian McDonald’s that they hope will change the face of the fast food business. 
Now, when [...]

Amid rumors of financial problems (the Union Square Zen Palate closed two weeks ago), Zen Burger is scheduled to open the weekend of November 24th on Lexington btw. 45+46th.  Here’s a look at a mock up of the inside:

Courtesy of The Angel Group for Branding & Design
It’s a lot more McDonalds’ish than I expected (down [...]

 
Just when you thought the burger-mania couldn’t get any crazier in Midtown…  the Five Guys on 55th btw. 5+6th is opening on Friday , the Goodburger on 45th btw. 5+6th is opening in mid-November, and Pop Burger is on the way.  Now, the good people at Zen Palate have decided to get in on the action, and [...]