Midtown Lunch

Ever since Baja Fresh suddenly shuttered on Lexington btw. 45th + 46th streets, there has been something of a void in quick Mexican food options, although there is Oaxaca to the north, and Tacos Grand Central to the south (and Chipotle, which I don’t count). Lo and behold, we have a location of Dos Toros coming to Midtown East! It’s the Cali-style Mexican food mini-chain that five years ago Zach said was worth taking a subway ride to the Union Square shop for. Well, now you’ll only have to endure a short walk, or order for delivery to partake in one of their carnitas burritos.

Dos Toros, 465 Lexington Ave. (btw. 45+46th)

Fresh on the heels of the off-the-menu “Special Vegetarian” sandwich at Blimpie, comes word that Zen Burger (on Lex. btw. 45+46th) has been serving their own off-the-menu filet-o-fish sandwich.  When Zen Burger first launched at the beginning of the year, the only thing keeping it from being an exact replica of McDonald’s (in vegetarian form) was the lack of a filet-o-fish.  They had a “Zen Tuna” sandwich, but it wasn’t fried, and quite frankly, who wants fast food that isn’t fried.  Considering that most adult vegetarians probably refused, as kids, to eat anything *but* the filet-o-fish during family trips to McDonald’s, this addition to the Zen Burger menu should be pretty well received.

The fishless fish sandwich, and my anti-McDonald’s tirade, after the jump… Read more »

This sign popped up last month while Law & Order was filming inside Goodburger

A few weeks ago Serious Eats couldn’t help but post a clip from an episode of Law & Order: SVU where Robin Williams plays a deranged “locavore” (seriously) who used his “condition” as an alibi for why he couldn’t have committed a crime inside a fast food restaurant.  Even funnier was the fact that Zen Burger (on Lex btw. 45+46th) makes an appearance as “Happy Burger”, the generic fast food restaurant where the crime was committed.  Playing a crappy “ecoli” and “salmonella” filled fast food chain was quite the stretch for the all vegetarian Zen Burger, but the giveaway is the the orange and green stripes that line the walls.

Check out Zen Burger in its acting debut, after the jump… Read more »

This past week saw the grand opening of a entirely new concept in fast food eating right here in Midtown.  From the owners of Zen Palate (a mid-range mini-chain of vegetarian restaurants here in the New York), comes Zen Burger, a vegetarian McDonald’s that they hope will change the face of the fast food business. 

Now, when I say Zen Burger is a vegetarian McDonald’s, I really mean vegetarian McDonald’s.  From the backlit menus behind the counter, to the numbered list of combo meals, this is a fast food joint through and through.  They even have the option to super size.  Those expecting some sort of crunchy, granola bar eating, meat hating, haute cuisine vegetarian concept are going to be sorely disappointed.  Zen Burger is cheap fast food-  and this might surprise you (considering there is no pork anywhere on the menu), but I actually really like it.

Curious what this Zen Burger food looks like?  I do something you never want to do at McDonald’s (take a bite and look inside), after the jump… Read more »

Amid rumors of financial problems (the Union Square Zen Palate closed two weeks ago), Zen Burger is scheduled to open the weekend of November 24th on Lexington btw. 45+46th.  Here’s a look at a mock up of the inside:

_{Courtesy of The Angel Group for Branding & Design}

It’s a lot more McDonalds’ish than I expected (down to the photos on the overhead menu, which don’t look like veggie burgers to me).

From the looks of a photo of the entire interior, leaving Zen Burger may require some sort of teleportation (achieving Nirvana perhaps?).  That photo, after the jump… Read more »

Just when you thought the burger-mania couldn’t get any crazier in Midtown…  the Five Guys on 55th btw. 5+6th is opening on Friday , the Goodburger on 45th btw. 5+6th is opening in mid-November, and Pop Burger is on the way.  Now, the good people at Zen Palate have decided to get in on the action, and why not- vegetarians probably feel left out of the NYC lunch’ing fad that just keeps on giving.

Above is the plywood for the first “Zen Burger”- opening soon on Lexington between 45+46th.  They plan on serving a whole menu of “healthy” fast food, all of it meat free. This will include meatless chicken and fish sandwiches, patty melts, hot dogs, chicken tenders, shrimp, and 10 (that’s right- 10) different kinds of burgers- all of which promise to “look, feel and taste of meat without the detrimental effects that meat causes to one’s health and the environment”. 

The interviewing finished up yesterday, interviewing is happening next week, so it should be opening soon… thanks to tipster Rafi for the info- and as always if you have any news, info or recommendations, email them to zach@midtownlunch.com