Midtown Lunch

It’s like all carts, all the time on Midtown Lunch this week.  Fresh off the heels of our massive Street-Meat-Palooza post comes two big pieces of street meat news.  First up:

The Rafiqi’s on 47th & Madison has raised raised the price of their street meat.  A combo platter is now $5.45.  I’m not sure if this is just this cart or all of them, but I do know that we paid $5 for a combo at the Rafiqi’s on 44th and 5th.  It seems weird that different Rafiqi’s carts would have different prices.  Considering they came in 2nd to last, nobody should care too much about this, although sadly it is probably a sign of more price increases to come.  It joins Kwik Meal as just another addition to our ever expanding Price Hike List.

Speaking of Kwik Meal…  Read more »

Yes, I am fat.  Yes, I am a big fan of quantity.  Yes, I love all you can eat buffets- and value is important to me.  But I am not a savage animal.  Not all of my meals must be eaten off a mobile truck parked on a sidewalk.  And it doesn’t always need to be an obscene amount of food, for a ridiculously low price.  I like good food… and I don’t mind paying extra for something special, or super delicious.  As long as there is value.  But value means a lot of different things to different people.

I’ll complain that charging $10.35 for a burger, fries and soda combo is too expensive, or $11+ for a sandwich is just plain stupid.  But then, over the weekend, I’ll spend twice that amount on an appetizer at one of my favorite restaurants (sweetbreads at Prune?  Hello!).  Value is about expectations and balance.  It is feeling that what you sacrifice in quantity, you gain in quality, and the whole thing works out so that you are charged accordingly.  And while for me, Goodburger and FreeFoods NYC have priced themselves just outside that value threshold, I can’t help but think that a place like ‘wichcraft teeters right on the edge.

There is no question alot of the menu will leave you hungry, and feeling ripped off, but with some clever ordering I think you can feel like you had a quality lunch, for an expensive, but acceptable price.  Plus, I love Craft, really like Craftsteak, love Tom Collichio, and even though my first trip to ‘wichcraft, ended with my wife being hungry (and angry we paid so much for such small sandwiches), I vowed to give the place another shot.

Basically what I’m saying is this.  If you are a fat man (like me) and enjoy quantity (like me), ‘wichcraft is overpriced for what it is:  tiny sandwiches that leave you hungry in the belly, and lighter in the wallet.  But if there is that small part of you that occasionally likes to trade a little quantity for quality (mixed in with a dose of celebrity chef), there is a better way to order at ‘wichcraft, to get you out for under $10, and feeling satisfied.

A breakdown of the menu, after the jump… Read more »

What can I write about Pizza that hasn’t already been written? 

1.  The history? Pizza is not Italian.  At least not originally.  Started in Greece… no tomatoes… Queen Margherita… colors of the Italian flag… WWII… Italian Immigrants… Pizza Hut… 30 minutes or your pizza is free… Mexican Pizza at Taco Bell.  I covered everything right?

2.  The best pizza in New York?  I don’t even want to start that argument…

3.  Tourists visiting New York eat at the worst pizza places.  How else do you explain the existence of a Sbarro’s in Times Square?  (It still amazes me every time I walk by that place and there are people eating in there)

The list could go on and on.  The simple fact is, I’m not a pizza aficionado.  Don’t misunderstand this for pizza hate… I love pizza just as much as the next guy- I’m just not a connoisseur.  I guess some places are better then others, but I can’t really pinpoint exactly what I love and hate about each slice.  If you’re into that sort of thing, there are plenty of blogs that talk about pizza… and only pizza.

But the truth is, pizza is one of those things that has so many different varieties that trying to determine the “best pizza” is futile… because everyone likes something different.  You’ve got deep dish, thin “New York” style pizza, Sicilian, pizza with tons of toppings, pizza with no toppings, crunchy crust, floppy crust… it’s no wonder people love to argue about this crap.

Anyway, when talking about great pizza in Midtown, one name comes up all the time:   Jiannetto’s Pizza Truck.  I finally went last week to check it out, and found an amazing slice of “pizza” that will find just as many haters, as lovers.

The pictures, +/- and more… after the jump.

Read more »