Midtown Lunch

It’s hard to believe but another Crumbs is opening in Midtown tomorrow on Lexington Ave. btw. 43+44th. You would think we had enough cupcakeries here in Midtown, but clearly the market can take more.  Sadly tomorrow is what is known in the biz as a “soft opening” so there will be no free cupcakes. In [...]

While Phillies fans and Yankees haters are choking on their free cheesesteaks this afternoon, fans of the Bronx bombers can celebrate the start of the World Series with… wait for it… cupcakes!  Both Crumbs and the Cupcake Stop Truck are offering Yankees cupcakes starting today.  Crumbs has a single limited edition cupcake for sale, while [...]

This just in… today is the free cupcake day for the newly opened Crumbs on Broadway btw. 52+53rd. They’re only giving away 1000, and the employee I just talked to on the phone said they’re already at #600. Of course, if you don’t make it there, there’s always the free waffle sample from [...]

I guess when it rains cupcakes, it pours cupcakes.  This just in from Lunch’er ‘Risa’: “FYI, The new Crumbs opened this week on Broadway between 52nd and 53rd.  This is of course, across the street from my office.  I’m so doomed… No word yet of any massive giveaways.”

Love cupcakes or hate them, it’s hard not to wonder if Midtown can take *another* cupcake place. Seriously. “Hey not sure if you’ve seen/heard – but ANOTHER Crumbs is opening over here on the East side (on 3rd Ave. btw. 53+54th)”. This location, which has been planned for awhile, is set to [...]

I dreaded dragging my ass out of bed early enough to make it to Crumbs (on Madison btw. 52+53rd) at 8 a.m. this morning for their free cupcake giveaway (I don’t even like cupcakes that much)… but luckily Dessert Buzz did it for me!  “As of 8:45 a.m… there is no line.”  Maybe these 1000 cupcakes [...]

Somebody from Crumbs corporate office emailed to confirm what the three stores didn’t seem to know about this morning: The Crumbs on Madison Ave. & 52nd ”will be giving away 1,000 cupcakes on Friday November 7th. Thanks!!!” The fun starts at 8 a.m.

Grub Street is reporting that Crumbs will finally be doing their 1000 cupcake giveaway this Friday at three different stores in Manhattan- including the new Midtown location on Madison and 52nd. Only one catch: none of the stores have been told yet. A call to the Madison location (in particular) got this response: “Uh… I don’t [...]

 
The plywood has officially gone up for the new Crumbs on Broadway btw. 52+53rd that Cupcake Takes the Cake says will open at the end of the year.  They also mention another Crumbs going up on 54th and 3rd Ave.  I honestly can’t see how Midtown can support this crazy cupcake expansion.
And Lenny’s seems to be in [...]

 
Banana Pudding From Magnolia Bakery. Photograph from Serious Eats:New York
Earlier today I noted how Cosi was unusually empty at lunchtime… Lunch’er “Adam” checks in to say Magnolia Bakery & Crumbs are having no such problems (and Crumbs did have some free mini cupcakes, as promised):
During lunch, I visited the two new cupcake shops in Midtown. Here [...]