I Wouldn’t Have Thought It Possible…

but according to numerous lunchers another Crumbs is opening on Broadway btw. 37+38th.  “One of the workers inside said it should be open within couple of days.” Will the madness ever end?


  • Too many people are willing to pay 3.75 for their cupcakes. I know I’m guilty of it before but not frequently. Less than once a month? And usually for other people/ bdays, so not for myself. That’s not serious. If Crumbs would only lower their price…

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    compare the size and price to the ones from places like the cupcake truck… is it really that big a difference

    (side note, never been to the cupcake truck but my sister enjoys buying from crumbs maybe once or twice a year)

  • Am I the only one that thinks that Crumbs cupcakes taste like sugar and nothing else?

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    For all the entreprenuers getting caught up in this cupcake fad, I have two words: Krispy Kreme

  • I feel bad for Krispy Kreme though – they were a perfect alternative to Dunkin Donuts in NC – heck, DD really had no presence in NC. Massive expansion and massive fail, and it winds up affecting even their humble roots.

    Crumbs is just a mediocre bakery chain. Why can’t these “entrepreneurs” figure out how to open a non-franchise bakery, like an Amy’s Bread?

  • If you think about it, when has national expansion/franchising ever been about excellent food? It’s about creating an inexpensive product, that is easily replicated, and a high profit margin. Cupcakes fit that perfectly…

    Nobody brings a dozen doughnuts to a birthday party, dinner party, or office party. (Although, now that I think about it, I kind of wish more people did…)

  • The Au Bon Pain near me used to carry Krispy Kreme. I don’t think I see them there anymore?

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