Hello Pasta to Launch Empire in Midtown

Hello Pasta, NYC

If you’re near Pizza by Cer Te (on 56th btw. Lex+Park), but not exactly craving a slice, Hello Pasta (on Lex btw. 54+55th) will soon cover that other carb craving we always have.  Early reports say this location will be the first of ten for this new fast food pasta company, and they’re not shy about wanting to be “the Starbucks or Pinkberry of pasta”. Honestly, I don’t know whether to celebrate or cringe, but you know we’ll be there when they open in June to see if they should bother with the other nine locations!

Who Knew?: According to Adam Kuban, those cheap ham sandwiches on white bread at Cafe Zaiya (on 41st btw. Mad+5th) are actually far more "authentic" than any of us ever imagined. (He remembers them fondly from a cafe in Hiroshima.) Good to know... although we can't really imagine wanting one of those over Zaiya's fried chicken sandwiches!  Right?

Our First Taste of Pizza by Cer Te

Pizza by Cer Te

Midtown is in desperate need of a lot of things, and good pizza is definitely at the top of that list. This is New York, bad pizza is unacceptable, and unfortunately we have a glut of it. I haven’t exactly been hiding my love for the sandwiches at Cer Te (55th btw. 5+6th), so to say I was excited about their “green” take-out pizzeria, Pizza by Cer Te (on 56th btw. Lex+Park) would be an understatement. I’d been studying the menu since it came out, particularly curious about the “bakers” and the “ciagels,” but since I was going for lunch I could only get the answer for one of these creations (ciagels are on the breakfast menu.) Having a low environmental impact is good and all (I’ll admit the plant walls are pretty cool) but we want awesome tasting pizza and we want it now!

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Vendors Who Are Braving the Rain: With the weather the way it is, you'd think the ML Twitter Tracker would be a graveyard. Not so! Billy "Mr. Softee" Gunnz and Street Sweets are off, but Schnitzel will be serving their dirty bombs on 52nd, Rickshaw is on 46th, Cupcake Stop is on 52nd, and Cravings is on 48th. And the Treats Truck and Papa Perrone are finally together on 55th. (Plus wusses can get 15% off Goodburger delivery.)

Pam Real Thai Makes a Good Khao Soi

9th Ave. is just out of bounds for Midtown Lunch’ing purposes, but you know we’ll travel an extra avenue or two for the Northern Thai specialty khao soi!  And from the looks of it, the version at Pam Real Thai (on 49th btw. 9+10th) is the real deal!  Read all about it over on Food in Mouth>>

Related:
Talent Thai’s Khao Soi is the Bee’s Knees

Win Free Baja Fresh For a Month (By Stuffing Your Face)

It looks like the Go Go Curry Eating Championship isn’t the only competitive eating game in Midtown this month…  Baja Fresh will celebrate Cinco de Mayo by holding a 10 minute burrito eating contest.  The winner will get free Baja Fresh for a month (winner can come in and order one entree and fountain soda, once a day, every day, for one month.)  To qualify for the May 5th final contestants will need to finish a Dos Manos Burrito Enchilada Style in less than 30 minutes at either of the Midtown locations.  Thanks to Lunch’er “Andy” for the tip and the photo.

Schnitzel & Things Called a Terrorist Threat


Photo courtesy of @Remy

Is there any truck in Midtown that gets into more trouble than the Schnitzel & Things truck? There was the fight with Mister Softee, the catching on fire, having their tires slashed, and having the cops called on them by Fox News.  But this could be the craziest.  According to Business Insider (via Grub Street), they were forced to leave their spot on 54th and Lex after somebody from the Citigroup building called the cops and claimed they were a terrorist threat.  Sure, the aftermath of a schnitzel burger could be considered a dirty bomb of sorts- but terrorist threat?  That’s a little extreme, don’t you think?

Even though they packed up and left on Friday (it was the end of lunch service anyway), the truck doesn’t seem too deterred.  According to this weeks schedule they’ll be back on 54th and Lex again this Friday.

Midtown Links (The “Street Meat Fried Rice” Edition)

Photo courtesy of the Chubby Chinese Girl

Rudy’s Bar Now Serving More Than Just Free Hot Dogs

If you like to eat, chances are you like to drink (read: a lot of you are freakin’ lushes), so every Friday afternoon our Happy Hour Correspondent “Mamacita” will post about a different bar in Midtown that fits the Midtown Lunch mentality: unhealthy food, not lame (unless it’s lame in a cool way), and most importantly… cheap.

Two exciting news items came through the wire from Hell’s Kitchen best dive bar, Rudy’s. First was “There’s new duct tape on the booths!” Sweet! The old tape was getting mighty gummy. Then, the true shocker, “We’re serving food!” Rudy’s bar? Serving something other then greasy wieners?

Let me give you a moment to let that percolate in your mind… Think historic old watering hole… Seats mummified in red duct tape… The fat of a thousand free hotdogs seasoning the rollers of a 7-11 style flat grill… A bar with the thick patina of sweat, tears and stale beers…. Floors that have shuffled in the best of NYC sidewalk effluvia and taint… Now consider a barman cooking you some grub behind this bar, tantalizing isn’t it? Well, thankfully that’s not what you should expect. No cooking is involved here, instead Rudy’s now brings in a pocket-change meal that ideally quells the momentous wrath of a prodigious binge: $1 Fried chicken and a $2.50 bowl of chili with cheese. It’s not healthy but lord knows you’ll need it after a few $7 pitchers of Rudy’s blonde ale.

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Street Meat Palooza 3 Reminder: Just a friendly reminder... you have until 6pm tonight to nominate your favorite street meat vendor (that's chicken + lamb + rice + white sauce + hot sauce) and register for a chance to attend Street Meat Palooza 3.  Do it.  Do it.