Beginning of the Vendor Backlash: My Case Against the La Cense Burger Truck
The overhyped by the press, but underwhelming from a food standpoint, La Cense Burger Truck announced on Twitter yesterday that they’d be hibernating until Spring. Winter is traditionally a slower time for street food sales, but for most vendors it’s still worth coming to work (as long as you don’t sell ice cream.) So why is La Cense closing up shop? Who knows for sure, but I say good riddance. I know it’s mean, but I feel compelled to be against any street vendor that simply seems to be using their truck for marketing purposes. After the initial lines, the demand for La Cense seemed to die off pretty quickly. But they can afford to stay on the street whether they make money or not because they’re owned by a large mail-order company, who in my estimation is just using the truck to promote their line of gourmet beef. And, sadly, it’s worked. Despite the mixed reviews by the public, they’ve been included in tons of street vendor trend pieces.
So why does this bother me so much?
Posted by Zach Brooks at 9:15 am, October 20th, 2009 under La Cense Burger Truck, Street Vendor Issues.
Grub Street is reporting that the La Cense Burger Truck (featuring “all-natural, grass-fed Angus steakburgers at $7 a pop”) will debut at the end of this week on 46th and Park. 
Following in the footsteps of 