More on the La Cense Burger Truck

Following in the footsteps of Time Out New York’s Feed Blog…  Thrillist, Citysearch’s The Feedbag, and New York Magazine have all filed reports about this new La Cense Burger Truck coming to Midtown sometime in the next week later in the month.  With all this PR, I’m starting to wonder if this truck is about bringing tasty burgers to Midtown Lunchers or about raising brand awareness for La Cense’s Montana bred beef (after all, NYC is the biggest food media city in the country.) We’ll wait to see if they park outside of Conde Nast before issuing judgment.

A few other important tidbits of important info I didn’t mention in the first post… the burgers will be made entirely from grass fed beef, and will be served topped with carmelized onions on a sesame seed bun for $7. And if you were wondering exactly what Adam Perry Lang’s (from Daisy May’s BBQ) role in all of this is, he created the burger recipe and the method of preperation.  It definitely could be good…


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