Midtown Lunch

Cafe Zaiya (on 41st btw. 5+Mad) has never really struck me as an “unsanitary” place, yet it always seemed like their practice of storing food out in the open might get the attention of the DOH.  That day may have finally come as the Japanese eatery now has a C hanging in the window. We’ve been afraid for awhile that the DOH would ruin everything we loved about Zaiya, but there was only one major difference I noticed on a recent trip.
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It’s not unusual to walk into Café Zaiya (41st btw. Mad+5th) and see some new item that seems out of step with the rest of their offerings. In fact, at this point, it seems as if all bets are off. But even expecting the unexpected still couldn’t prepare me for the appearance of Taco Rice!? I don’t know exactly what the madmen behind Zaiya were going for with this one, but I’m always game for a Japanese fast food adventure.

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Got this scary letter from Lunch’er Amber yesterday re: one of our favorite Midtown Lunches of all time, Cafe Zaiya (on 41st btw. Mad+5th):

Was shocked to walk into Zaiya [yesterday] and see almost no food on display. The only thing in the center racks was bread – no bento boxes, no sandwiches, no rice bowls, nothing. Some of the center displays were completely empty. Some of the food was in the fridge cases, though – including hot savory pastries from the bakery side that usually sit on top of the bakery counter. It looked like they had just been put into that case from the oven, because they were wrapped in cellophane and there was steam/condensation trapped in the wrapper (which is pretty much just a horrible crime, since those pastries are not nearly as good if they are cold).

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So what if you’re walking by the Trini Paki Cart one day (on 43rd and 6th), not knowing what to do for lunch… and you pick up a small chicken biryani. Then you happen to walk by Cafe Zaiya (on 41st btw. 5+Mad) and see some pastries… and then what if you decided, “Hey, let me put it together.” I know soba sandwiches exist in some Japanese bakeries, but what about Biryani sandwiches? After that thought popped up in my head, it was impossible to keep the beast in the cage. I had to find out if the marriage of Japanese bread + Street food with Trinidadian and Pakistani influence would be delicious.

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Variety has always been the greatest strength of Cafe Zaiya, the popular Japanese lunch spot and bakery on 41st (btw. 5th and Madison). On a recent trip, I noticed their offerings have gotten even more varied with the introduction of some new Summer lunch items, including cold noodles. See their new menu and get a look at one of the new dishes after the jump.

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Stopped into Cafe Zaiya (on 41st btw. Mad+5th) yesterday just to see what was going on (I can’t resist whenever I’m in the area), and noticed a couple of things.  First off, they’ve moved all the check out registers to the new coffee/shave ice/frappe/ice cream area (where the Beard Papa used to be.)  I don’t know if it was my imagination, or the fact that it was a slow Monday, but things seemed to be a little less hectic.

I also spotted a sign for their latest offering, which seems perfect for winter… warm ice cream!?!

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Got this email last week from Lunch’er Andrew: “Had a great lunch at Zaiya today [on 41st btw. Mad+5th], though I had to go online for a tutorial on how to open those damn plastic wraps!”  Wait a second… there are online tutorials for how to open those shrink wrapped triangular rice balls? “But of course there are!!”

The onigiri mystery unlocked on video for confused westerners, after the jump.

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For me, the fun of Cafe Zaiya has always been to wander around aimlessly marveling at their wonders.  The selection can be overwhelming sometimes, and the crowds unforgiving, but there are still few places I enjoy more than this fast food Japanese wonderland on 41st btw. Mad+5th.  But if you’re one of those regulars who knows exactly what you want, but hates pushing through crowds to get it, you’ll be excited for this news. Cafe Zaiya has just added an online ordering system to their website. It looks like the system only works from 10am to 2pm, and as of right now you can only order sandwiches, bento boxes, and rice balls (I’m assuming baked goods, sushi, salads, and everything else will be added soon.)

I’ll probably stick with suffering through the crowds, and fighting to snag whatever fresh bento boxes they just brought out.  It’s part of the charm of the place.

Related:
A Food Porn Guide to Navigating Your Way Through Cafe Zaiya
Cafe Zaiya: Original Post (8/16/2006)