PROFILE: Midtown Lunch’er “Sisha Ortuzar” Plus ‘wichcraft Book Giveaway
Every Tuesday I turn over the site to a different Midtown Lunch’er for his or her recommendations for the best lunch in Midtown. This week, I’m pretty excited to welcome Sisha Ortuzar, the cofounder of ‘wichcraft, which has many Midtown locations. Whether or not you love or hate ‘wichcraft, Sisha is an amazing chef who has cooked in some of ML’s favorite cities- including Chile, New Orleans, and of course NYC (at Grammercy Tavern). And he co-wrote the brand new ‘wichcraft book (along with Tom Collichio). We actually have 5 copies to give away at the bottom of the profile.
Occupation: Restaurant owner, so it depends on the day (sometimes chef, sometimes designer, sometimes architect, sometimes marketer, sometimes dishwasher, etc.)
Where in Midtown do you Work?: ‘wichcraft (several locations in Manhattan, a lot of them in Midtown)
Favorite Kind of Food: I like almost everything; it really depends on the day. The food that I find most interesting tends to be spicy (Szechuanese, Korean, Indian) but I also like simple and straight forward food. One of my favorite things to eat is toast with butter.
Least Favorite Kind of Food: Puerto Rican food. It just seems very bland and one-note to me.
Favorite Place(s) to Eat Lunch in Midtown: Bar Zippeto (on 6th btw. 56+57th) for espresso. The halal meat cart on 6th Ave. and 49th for meat on a stick. A cheeseburger from the Burger Joint at the Parker Meridien (on 56th btw. 6+7th), and Yushi (on 47th btw. Park+Lex) for a healthy snack.
“Go-To” Lunch Place You and Your Coworkers Eat at Too Often? â€˜wichcraft. It’s kind of convenient.
If you could work anywhere (just because of the lunch) where would it be and why? Singapore. Those hawker food centers look really good.
Is there anything you’d like to ask the Midtown Lunch readers? How can ‘wichcraft make you happier? (I know I’m setting myself up for abuse with this one.)
Well, unlike previous lunchers, at least he knows he’s in for some abuse! Alright… so here is how you win your own copy of the new ‘wichcraft book by Tom Colicchio and Sisha Ortuzar. Just comment below… a ‘wichcraft suggestion, or whatever, and you’re entered to win. 5 winners will be drawn at random on Friday (4/17) at Noon. Please be sure to include your email address so we can contact you if you win. (Don’t worry, it won’t show up on the site.)
I’ll start… make the sandwiches cheaper and/or larger! That way us fat guys won’t have to resort to “menu strategies” like this one.
And as always if you want to be next week’s Profiled: Midtown Lunch’er (or know somebody you’d like to nominate), email me at email@example.com.