Out there in the Midtown Lunch readership, we hope that there are some of you who are involved in the restaurant industry (and if there are, can someone drop at least one food truck on 34th and 9th? Thanks in advance) and in this turbulent industry where something like 4 out of 5 new restaurants fail each year, there’s always room for improvement. Food Network is running an open casting call for restaurant owners and general managers to appear on a new TV show. Are you lamenting your fate and reading Midtown Lunch simultaneously? Reach out to Jessica Wendelborn (firstname.lastname@example.org) with your name, contact details, business name and location. They want to “help” with the assistance of a “well known celebrity restaurateur,” so you could end up with a famous British shouter as easily as Daniel Bouloud.
My unsolicited advice for your failing restaurant would be to retool it into a ramen shop or izakaya and Skycrane yourself over to 35th, but I’m sure that the Food Network viewership would love to see your suffering get turned around in a TV-friendly manner. Anyone gonna take them up on this? Feel free to spread the word!