Simits are Taking Over Midtown with the Opening of Simit + Smith
It seems that lower Midtown west is turning into simit central. Mmm… Enfes has been selling the Turkish bagels at their storefront on 39th Street for over a year. Earlier this month, we told you about a new simit company opening soon a few blocks away on Fifth Avenue and 38th Street. Well, yesterday marked the opening day of a third simit shop in a two block radius. Simit + Smith has had stores across Manhattan for a while, but now brings major competition with their fourth location (and first Midtown outing) at 1400 Broadway (on 38th Street, between Broadway and 6th Ave).
Andrea was a big fan of their turkey sandwich downtown. This new location will also feature breakfast options, simit sandwiches, paninis, and salads. I suppose since we have bagel shops on every corner, we may as well have simit shops on every corner too. But, for now, if you’re a lover of crisper, lighter bagels, make your way to the west 30’s.
Simit + Smith, 1400 Broadway (on 38th Street, btw Bway and 7th)
Posted by brianhoffman at 10:14 am, September 18th, 2014 under Simit + Smith.
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I stopped at Simit + Smith today after reading this post. 12:30 and the place was a ghost town — it clearly hasn’t caught on yet. I had a spinach pie, which was only OK. I liked the flavor of the filling, but there wasn’t enough of it. Also, the pastry was cold and sort of limp, rather than warm, flaky, and crisp like a good spinach pie. It might have been better heated up although they did not offer that.
I thought their simits looked good, especially for fans of sesame seeds, which I am. All of their sandwiches and salads are under the ML limit. I’d probably go back (although I’d get something else).