Simits are Taking Over Midtown with the Opening of Simit + Smith
It seems that lower Midtown west is turning into simit central. Mmm… Enfes has been selling the Turkish bagels at their storefront on 39th Street for over a year. Earlier this month, we told you about a new simit company opening soon a few blocks away on Fifth Avenue and 38th Street. Well, yesterday marked the opening day of a third simit shop in a two block radius. Simit + Smith has had stores across Manhattan for a while, but now brings major competition with their fourth location (and first Midtown outing) at 1400 Broadway (on 38th Street, between Broadway and 6th Ave).
Andrea was a big fan of their turkey sandwich downtown. This new location will also feature breakfast options, simit sandwiches, paninis, and salads. I suppose since we have bagel shops on every corner, we may as well have simit shops on every corner too. But, for now, if you’re a lover of crisper, lighter bagels, make your way to the west 30′s.
Simit + Smith, 1400 Broadway (on 38th Street, btw Bway and 7th)