Popular L.A. Burger Chain ‘The Counter’ Coming to Times Square
If you were wondering what was going to take over the now shuttered Juan Valdez on 41st and Broadway, we finally have an answer, and it’s more burgers! Thanks to Lunch’er Douglas for sending along this article in the WSJ (gated, requires subscription) which tipped us off to the news… apparently The Counter, a 7 year old Los Angeles based burger chain with locations all over California (and a few other states) is taking over the space. Combine that with the new Shake Shack coming to 8th Ave., 4Food opening on Madison, the new Bill’s Bar and Burger coming to Rock Center, BLT’s Go Burger Truck and planned brick and mortar franchises, plus-according to the same WSJ article- a new Goodburger opening in Columbus Circle, and what we’ve got is a full fledged burger onslaught.
What makes “The Counter” different? It’s a “build your own burger” situation, featuring 4 kinds of burgers in 3 sizes, 4 different buns, 12 different kinds of cheese, 30 toppings, and 21 different sauces (they boast over 300,000 different combinations you could make.) Construction hasn’t started on the location, but they’re hoping to open “Fall of 2010″.