Midtown Lunch

If you’ve been wondering when Midtown is going to get a shot at the new Go Burger truck, the wait might not be much longer.  According to a twitter post last week they will be transitioning from weekends only to a 7 day a week schedule any day now.  But that’s small potatoes compared to the bigger news printed in this morning’s New York Times.  Unsurprisingly, Go Burger is going to be the name BLT Restaurants uses on a chain of new burger places opening in the next few months in New York, D.C., L.A. Smells to us like their burger truck is just one gigantic marketing write off.  Speaking of which, what ever happened to the La Cense Burger Truck?

Thanks to Lunch’er “Pigiron” for the photo… If you’re in the Flatiron district, BLT’s new “Go Burger” truck is parked in front of BLT Prime (on 22nd btw. Park+Lex) today handing out free burgers from 1pm until they run out.  According to the New York Times you can plan on seeing this truck at street fairs all over the city selling burgers, hot dogs, and shakes (on Saturday it will be downtown, on Sunday it will be in Hell’s Kitchen). No word yet on whether the new truck plans on operating during the week (or in Midtown), but according to Eater it is the 12th and final step in street trucks becoming uncool. Don’t want to say we called it, but we kind of called it. (Got nothing against free food, though! Flatiron freeloaders, engage- and let us know how the burgers are in the comments.)