The Monday Vendy Effect: Excitement or Fatigue?
What kind of effect does winning a Vendy Award have on Monday business? Not sure… although today’s line at the Schnitzel & Things Truck (who won the Rookie Vendy) was pretty damn long on 52nd btw. 6+7th. Was it the Vendy win, or the fact that today was the first day you could get the Schnitzel Burger in Midtown? The Biriyani Cart (which won People’s Choice for a second year in a row) had the same long line as always, while business at the NYC Cravings Truck (a Rookie nominee) was a bit slow. The real effect will probably happen once all the newspapers and TV stations start doing stories on the winners… the Country Boys Truck was on Fox 5 this morning, The Biriyani Cart is scheduled to be on WNBC tonight at 7pm, “Ricksaw” Dumplings will be on the Tyra Show tomorrow, and I spotted the New York Times snooping around the Schnitzel & Things today.
One thing is for sure, participating in the Vendy’s takes a lot out of you. Both the Schnitzel & Things Truck, and the Jamaican Dutchy were late to their spots today!
Diary of a 2009 Vendy Awards Judge