Maoz Vegetarian Expands into Midtown
It looks like Sahara Grill, the old Turkish take out place on 40th & 7th that closed in January, is being replaced by a branch of Maoz Vegetarian– the European falafel chain. Maoz has locations all over the world, including three in NYC, but this is their first in Midtown; and while I haven’t tried it yet, Serious Eats:New York called it the best falafel in Union Square. The positives: you get your choice of some tasty looking toppings (like eggplant, hard boiled egg, avocado, or feta) and they have Belgian fries (the chain started in Amsterdam). The negatives: another small, individually owned Midtown Lunch place is being replaced by a chain.
I doubt it will supplant Olympic Pita (on 38th btw. 5+6th) as my favorite falafel in the area- but it does set up the inevitable Maoz vs. Crisp falafel chain showdown. Crisp’s second location is opening just down the street at the end of the week (on 40th btw. 6+B’way). No word yet on when Maoz will be opening.
Posted by Zach Brooks at 8:30 am, April 13th, 2009 under 40th btw. 7+8th, Falafel, Maoz Vegetarian, Vegetarian.








