Archive for 'Urban Lobster Shack'

Urban Lobster Shack’s $10 Lobster Roll Is Worth the $$ (But More Importantly, the Price is Permanent)

lobster shack
Photo courtesy of @UrbanLobster

The Urban Lobster Shack’s Twitter account has been pretty active since they opened their new Midtown location. Just before New Year’s they took over the little take out space in the basement food court on 3rd Ave. btw. 49+50th, that used to be occupied by Yorganic, and since then they’ve been sending out messages about mascots, shrimp & mussels lunch specials, and of course the $10 lobster roll. In this world you always get you pay for, but the under $10 lobster roll has a special place in my heart. I wrote about the one at Fairway for Serious Eats, and always dreamed that eventually Midtown would get its own.

Did I expect beautiful big lumps of lobster meat, no filler, and a fully intact claw adorning the top? Of course not. I’d settle for a decent size sandwich, that tastes somewhat like lobster. (What can I say… for $10 you have to lower your standards.) Thankfully Urban Lobster Shack doesn’t disappoint.

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New Urban Lobster Shack Opens in Midtown

Got word last week that Urban Lobster Shack has opened a new location in the downstairs food court on 3rd Ave. btw. 49+50th (the one with Sophie’s Cuban and Pampano Taqueria.) Our original Downtown Lunch man Daniel Krieger wrote about their downtown location, where at one time $15 got you a lobster roll, soup, chips, cole slaw, crackers, and a water (although from the looks of their website the combo has gone up to $18.)  $18 is way above the ML price range, but we’re talking about lobster rolls here.  (The one at the very excellent Grand Central Oyster Bar takeout window is $27!)   According to Lunch’er “Andrew”, they were doing a $10 special last week (lobster roll, caesar salad, and cole slaw) but not sure if that’s still going on.  Early adopters, feel free to give us some info in the comments.

Downtown Lunch: Urban Lobster Shack