Urban Lobster Shack’s $10 Lobster Roll Is Worth the $$ (But More Importantly, the Price is Permanent)
The Urban Lobster Shack’s Twitter account has been pretty active since they opened their new Midtown location. Just before New Year’s they took over the little take out space in the basement food court on 3rd Ave. btw. 49+50th, that used to be occupied by Yorganic, and since then they’ve been sending out messages about mascots, shrimp & mussels lunch specials, and of course the $10 lobster roll. In this world you always get you pay for, but the under $10 lobster roll has a special place in my heart. I wrote about the one at Fairway for Serious Eats, and always dreamed that eventually Midtown would get its own.
Did I expect beautiful big lumps of lobster meat, no filler, and a fully intact claw adorning the top? Of course not. I’d settle for a decent size sandwich, that tastes somewhat like lobster. (What can I say… for $10 you have to lower your standards.) Thankfully Urban Lobster Shack doesn’t disappoint.