Upscale Japanese Restaurant Converts Naruto to Shinbashi 49
Thanks to Gen from Foodies R Goodies for passing this info along. Naruto Sushi, the take out Japanese place on 49th btw. Mad+5th is now Shinbashi 49. Operated out of the back of the upscale sushi restaurant of the same name, Naruto was originally designed to be its own separate store, with its own management. The owners decided that wasn’t working, so now it’s being run by the same people who run Shinbashi on 48th btw. Mad+5th.
I may be on crack, but it looks like there may have been an improvement in the quality of the rice since I wrote about Naruto. I didn’t try anything, so I don’t know for sure… but if you work in the area, and are looking for decent take out sushi, you could probably do a lot worse than this place. If you check it out, feel free to comment below.
And for more photos, check out Gen’s post at FoodiesRGoodies
Posted by Zach Brooks at 12:45 pm, August 1st, 2008 under 49th btw. Mad+5th, Japanese, Sushi.

Ever since the
When I write about a Midtown Lunch, it is supposed to be quick, easy, usually something different or interesting- and most of all cheap. Burger Heaven is not really any of these things, but a little while back I found myself eating lunch there with my wife and a bunch of her co-workers. I had never been there, but judging from the crowds it is pretty popular. Apparently there are a lot of people in Midtown who find things like a waiter, a chair, and proximity to their office more important than price and value. (These people all make more money than me.)
The burgers are actually similarly priced to the other places in Midtown ($6.25) before you start adding stuff like cheese and french fries (and tax & tip), but I ignored all this in favor of the Patty Melt- my favorite kind of hamburger, and a stand out on any menu. The Patty Melt is pretty basic when you think about it… it’s just a cheeseburger on rye bread with grilled onions- but difficult for many places to make, because you need rye bread, and a griddle- something that many of the new specialty burger places don’t have (Burger Joint, GoodBurger, etc.). So for a good old fashioned Patty Melt, you need a place like Burger Heaven.