Midtown Lunch

If you read this blog every day, I’m sure you get the general idea of my taste.  I’m not really into those delis that litter midtown with their “choice”.  Choice to me is
“Do I get my combo with the pork fried rice, or lo mein?”.  I consider most sandwiches kind of boring, and I never imagined I could eat a salad for lunch.  That is, until I met the Variety Cafe… and I let my guard down.  I allowed myself to fall in love with this Variety Cafe place, and their wonderful salad bar for fat people… only to have my heart ripped in half by their disregard for serving said salad without rodent droppings.

“I’ll never eat at a deli/salad bar place again” I said to myself (I use slashes when I talk- that’s pronounced “deli slash salad bar”), that is, until I found Cafe Duke.  From the outside it looks like your typical Manhattan lunch place.  The name, the decor, the salad bar, buffet by the pound, rotisserie bar, sandwiches and paninis, wraps and of course the sushi bar.  But, hidden in the back left hand corner is the real gem of the place… The Korean Food station!

That’s right, Bi Bim Bap, Bulgogi and Korean soup, being served in the back of a Midtown deli.  Bastards!  I can feel myself falling in love all over again…

The food porn, and +/- after the jump… Continue to the rest of the post…

In my last post, I made brief mention of the new ‘wichcraft location in Midtown that just opened last week… but I’m aware that most people don’t read posts all the way through.   So for all you lazy bums who missed it the first time around, rather then punish you by allowing you to go through life not knowing about the new ‘wichcraft, I have chosen to post about it again- with pictures (I know how much you like those!).  A new ‘wichcraft location just opened up on 46th st. just east of 5th avenue.  The front of the building is kind of covered in scaffolding, so it’s easy to miss.  Here’s your first look:

Many people feel the sandwiches here are not worth the price, unless you’re enjoying them outside in Bryant Park.  But it’s been fricking hot out lately- so maybe you’d like your overpriced sandwich in the air conditioning.  Don’t let the picture fool you… the no line, empty tables thing isn’t going to last for long- and they don’t have the online ordering up and running yet, so get it while the gettin’s good.

‘wichcraft, 555 5th Ave. (entrance on 46th St. btw. Madison & 5th)

Famous Chefs in New York City seem to be expanding their empires at every chance.  One of the most popular trends seems to be opening up cheaper places where people can enjoy over-priced versions of items that are usually considered less then chic.  Most famously Danny Meyer (Union Square Cafe, The Modern) opened the Shake Shack in Madison Square Park, where people can now stand in line for over an hour for a burger and fries.  Thomas Keller (Per Se) opened the Bouchon Bakery in the Time Warner Center, Mario Batali (Babbo, Lupa) opened his gelOtto Cart in Washington Sq. Park and Tom Collichio (Grammercy Tavern & Craft) has opened 6 ‘wichcraft locations in New York, where people can get fancy pants sandwiches, soups and salads designed by the famous chef.

For many, paying $9 for a sandwich is outrageous… especially one that isn’t over a foot long and can be shared with friends.  But in Midtown our options are limited, and having two ‘wichcraft locations in the area could be the just the thing many people are looking for.  One is on 46th St. and 5th avenue, and the other is spread over four kiosks in Bryant Park on 42nd St. btw. 5th & 6th Avenues. 

On a nice day, when you have an hour, there’s nothing better then having lunch in Bryant Park… and a sandwich, soup or salad from ‘wichcraft could be one of the more convenient options if it didn’t take so long.  I have read complaints from people who say that during lunch time the wait can be almost 20 minutes… it’s not Shake Shack bad, but if you only have an hour, waiting for your food means less time to enjoy eating in the park.  Well last week I discovered a solution!  On-line ordering.

Last week I discovered the ‘wichcraft online ordering option on their website (http://www.wichcraftnyc.com/)  and it worked like a charm.  It was super easy to use, and the food was ready and waiting when we got to the park.

Screenshot of the on-line ordering system:

Wait time is not the only complaint people might have… so check out what we had, and the +/- after the jump… Read more »

Riding down the elevator yesterday on my way to lunch, I heard a very funny and ironic (considering where I was headed) conversation. One guy asked another guy where he was going to lunch… and when he responded “Downstairs for a salad”, the question asker was like “Nice, another one of those $11.00 salads”.

I asked the guy where he was talking about. “Metro”, he responded. “You start adding all the good stuff, and by the time you’re done- it ends up being 11 bucks.” Well, my friend- your days of spending $11 on a salad are over. Solved by 1 trip to the Variety Cafe.

Now, let me first say I’m not a big fan of all the one-stop-shop delis/salad bars (i.e. Metro, Europa Cafe) that litter Midtown. Usually, pre-made sandwiches are a bad idea, and I’m definetely not a big salad eater. And while I like the idea of a buffet, one that charges by the pound is never a good thing for a fat guy like me. 

Which is why the salad bar at Variety Cafe is so great. For $6.45 ($6.99 with tax) you get a bowl of lettuce, and get to add any 6 items you want from their gigantic selection of toppings. Sounds like other places you’ve been to, maybe? Well here’s the best part… they have good, fat guy toppings… what I like to call “big money items”. The things you always want to get more of, but are afraid it will lead to a 17 pound salad that costs $436. 10 different kinds of chicken (including my personal favorites Thai Grilled Chicken, Cajun Chicken and Fried Chicken Cutlet), salmon, cubes of ham, avocado, mini fresh mozarella balls, blue cheese… everything. And of course all the fruits, vegetables and beans you find at every other salad bar in the city. And to top it off, your choice of 20 different kinds of salad dressings.

And the best part for a fat guy like me is, you get *whatever* you want. Want letuce with 4 kinds of chicken and two kinds of cheese, they’ll do it. They look at you like you weigh 700 pounds, but they’ll do it.

My perfect salad, and the +/- after the break…

Read more »

So we're only a few weeks away from McBurrito (I mean Chipotle) opening it's doors on the bottom floor of my building… but to hold me over, I discovered a burrito in the most unlikely of places.  Europa Cafe.  And you know what?  It's not that bad.

After knocking Chipotle for it's lack of authenticity, I feel bad endorsing a burrito that a) comes from a place with Europa in the title, and b) specializes in salads and sandwiches.  Clearly the "burrito bar" (another embarassing detail), would be a mere afterthought.  If you have never been to Europa Cafe, it is another one of those chain deli type places that litter the city where you can make your own sandwiches, wraps, and salads, or choose from a ton of pre-made options.   With the exception of Variety Cafe, I tend to steer clear of these places- but I was intrigued by the Burrito Bar.

What I got after the jump… Read more »

The last thing NYC needs is another Deli (especially a chain!) but Lenny’s continues to open up new locations- with one of the newer ones being right in Midtown on 48th between 5th and 6th Avenue.  I feel like eating at a chain deli in NYC is like eating at Taco Bell while you’re in Mexico.  With so many sandwich choices already in midtown, when I walked by the sign the first time, I wondered why anyone would get a sandwich at a seemingly yuppified, over-priced chain like this.

Well, after eating there a few times, the answer is simple… it’s pretty damn good.  As for it not being authentic or home-grown, apparently the chain is an offshoot of a place opened in 1989 on the Upper West Side by Sei Hoon Lenny Chu, possibly the most unlikely named “Lenny” to ever open up a New York style deli in the history of the city.  They’ve recently begun franchising with plans to open 80-100 stores in the Northeast over the next 5 years.

As for the food, I’m sure everyone has their favorite deli to get a sandwich in Midtown- but it’s ok to branch out every once in awhile, and Lenny’s is definetely worthwhile.  The ingredients are fresh, every sandwich is made to order (unlike a lot of the Midtown delis) and the choices are endless.  You can order your ingredients ala carte, or choose one of their TONS of pre designed choices like Lenny’s All Time Favorites, Cold Cut Combos, Grilled Combos, Homestyle Combos and Lite Sandwiches.

The place is not without it’s problems, but alot of those can be solved with a few easy suggestions… more on that, and the +/- after the jump. Read more »