Midtown Lunch

Let me just admit something off the bat… unlike like many bloggers who consider their opinion worthwhile because they have access to software that transmits their words onto the interwebs, I will admit that there are some things I don’t have a ton of experience with (so maybe my opinion should come with a grain of salt).  And one of those things is Japanese udon soup.  Even though there are many cheap versions all over Midtown (a lot of delis now carry it), it has never really made it into my repertoire of lunches. (Sauteed udon is a different story!)  If I want soup, I usually go with ramen… and when it comes to ramen, two of my three favorite places (Menchanko Tei & Men Kui Tei) were kind of bashed by Rameniac.  So either he’s wrong, or I don’t know shit about ramen either.

So, with that in mind- I headed over to Udon West, the third outpost of the East Village chain which replaced Teriyaki Boy on 46th btw. Lex+3rd a month ago.

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Is it possible to love something so much, you end up kind of hating it? That might be the way I feel about Cafe Zaiya. Yes, I’m talking about that Cafe Zaiya (on 41st. btw. Mad+5th), the Japanese fast food place that specializes in bento boxes and rice balls and amazing Japanese baked goods. The place that won best Japanese Fast Food in the Midtown Lunch Readers’ poll. That Cafe Zaiya. The simple fact is, I will step foot in that place and not be able to decide what to get. Everything just looks so damn good. In fact, there have been times where I have spent 15 minutes looking, browsing, picking something up, putting it down, picking another thing up, waiting in line for a baked good, get out of line, contemplate the sushi, put the thing I picked up down… and so forth… until I become so crazed, I just leave and eat somewhere else. I have no excuses. Love will sometimes do crazy things to a man.

What I’m saying is, I could never compile a post like this. It would require too many visits… choosing too many things… making too many decisions. I just don’t have that willpower. I would probably just end up buying one of those little fried chicken sandwiches and a rice ball every single time. Damn you Zaiya! Luckily, Kathy YL Chan, author of the blog A Passion for Food, and our resident Hawaiian food expert, doesn’t have my issues. And she was happy enough to put together this massive look at some of the best things Cafe Zaiya has to offer. Sure it’s nothing groundbreakingly new here on Midtown Lunch… but who would complain about looking at a ton of amazing food porn from one of the best lunch places in Midtown.

Of all the places to eat lunch in Midtown, Café Zaiya is my safe haven. Reliable, cheap, and most importantly, very tasty. Most days I veer straight towards the bakery counter and select two baked goods. That fills you up just about right for less than $5. You’d be hard pressed to find a better deal.

The café is divided into five major sections. The bakery area on the left side of the shop, bento and sandwiches in the middle, a hot food station in the back, a cold food area to the right (sushi, salads, and cold sandwiches) and Bead Papa’s upfront. I find the hot food at Zaiya to be simply passable and nothing more. Same goes for the sushi. Divert your attention to the bakery.

Here you’ll find wonders (most priced under $2) of the sweet and savory sort, either baked, steamed, or deep fried. Below are a few of my favorites.

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The blog Rameniac has released their list of the best ramen from coast to coast, and 3 of the top 10 ramens in New York City are Midtown Lunches: Sapporo (6), Men Kui Tei (8), and Menchanko-Tei (10). While the site has some nostalgic words of kindness for Sapporo, they are less than enthusiastic about Men Kui Tei and Menchanko-Tei, which, despite being the lowest on the list, was voted best Ramen in the Midtown Lunch Readers’ poll. I guess there is no accounting for taste… [via Serious Eats: New York]

Dainobu, the new Japanese bento place/grocery store on 47th btw. Lex+3rd, quietly opened a few weeks ago and it looks like they are going to be some serious competition for Cafe Zest (on the same block).

Taking a page from the Yagura playbook, Dainobu is half grocery store (with all kinds of wet and dry Japanese ingredients) and half lunch spot.

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Last September it was reported that the shuttered Teriyaki Boy (on 46th btw. Lex+3rd) would become a Japanese noodle shop, and surprisingly it has happened in the time frame they specified. Udon West has opened in the old Teriyaki Boy space, serving up 13 different bowls of Udon under $10. They also have teriyaki, curry, and combinations (although the combinations are all over $10), and I believe they are the same Udon West with locations in Flushing and on St. Marks in the East Village. It will be interesting to see how this place competes with Menchanko Tei, one block over on 45th btw. Lex+3rd…. but at least while the  weather is still cold I’m guessing there is room for both. Let the soup wars begin! Early adopters, let us know how it is in the comments.

A shot of the pretty nice interior is after the jump…

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As Eater reported last week, Washoku Cafe (on 37th btw. Mad+5th) has opened for business.  They’re running at about 60% right now, with bento boxes, sushi, and drinks packaged and ready for sale.  There is a coffee section in the front, but the hot food section in the back isn’t quite ready yet.

A look at some of the food is after the jump…

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If you read this site often, you know I have fairly strict rules about price. I feel in my heart that lunch should not cost a person more than $10.  But I have equally strong feelings about buffets, and when it comes to something like the concept of all-u-can-eat, well… I can’t help but think that rules were meant to be broken.  I’ll admit up front I don’t break the rule too often for Indian buffets (there are good Indian buffets in Midtown for $10 to $11… so why spend $17?) but when it comes to Asian buffets, all bets are off.  So, two years ago this month I made a price exception and hit up the Todai buffet on 32nd btw. Madison+5th. I thought it was just ok, and definitely not as good as when it was Minado (its previous buffet incarnation, before being bought out by the big buffet chain.)

Since that time the price has gone up to $18.95, not completely shocking for a sushi buffet, but waaaay out of the Midtown Lunch price range (even for a buffet lover like me.)  But when I got an email invite to buffet it up with competitve eater (and profiled Midtown Lunch’er) Crazy Legs Conti and a few of his competitive eating buddies, how could I say no!?!

The play by play of our meal, their pearls of wisdom, and a photo of every plate put down by Crazy Legs… all after the jump.

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I am usually staunchly against eating lunch at your desk, and mostly against bringing your lunch to work (it would be the death of this site), but in these economic times even I admit that it’s tough to eat out every day. If you love sushi, it’s even harder. Lunch’er Jacob comes to the rescue with this awesome suggestion, co-opted from another commenter:

I love Yagura (on 41st btw. Mad+5th). What a treasure. Their curries are awesome. The udon/soba is so cheap and tasty. But, this week, I decided to take Ubu Walker’s advice and I have been making two sushi rolls and a few bite-sized rice balls for under $5 at work. I bought vinegar, soy sauce, a package of roasted sesame seeds, wasabi, and nori. Now each day I just go in and buy some sashimi meat and rice. You can get enough spicy tuna for two rolls for about $2 and rice for $1.50, or enough plain tuna for two rolls for about $4.

Your ideas are intriguing and I’d like to subscribe to your newsletter. Photos please…  

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Cafe Zest (on 47th btw. Lex+3rd), the semi-upscale Japanese bento place from the owners of Cafe Zaiya (on 41st btw. Mad+5th) is about to get some competition. A few doors down, the space that used to be a Burger King now has signs for “Dainobu” a Japanese Grocery/Bento/Sushi/Deli coming soon from Japan. Their website is no help at all, but I’m always up for more Japanese fun in Midtown! I’ll keep an eye on the progress…

People like sending me photos of lunches they’ve had, and some of them are from places I’ve never been.  So as part of a new feature, I’m going to start posting some of these lunches.  After all, as much as I try, I can’t eat everything.  Been to this place?  Feel free to post a comment below. Want to share one of your own lunches?  Email your photo(s) to zach@midtownlunch.com or post them to the Midtown Lunch Flickr Photo Pool with a description.

From Lunch’er Nicholas: “Stumbled on this place…daily lunch specials for $9.75. The pic is of today’s special: chicken teriyaki, fried salmon fillet, miso soup, salad and eight pieces of California roll.  The roll was not great but everything else was very good. Different offerings every day of the week.  Enjoy before they raise the prices. Azusa of Japan, 3 East 44th st (btw. 5+Madison), 212-681-0001.