Danish coffee and juice import Joe & the Juice gained a big NYC following when they opened two locations in Soho last year. Earlier this month, they debuted their third storefront right in the middle of Midtown across from Bryant Park.
Archive for April 2016
First there was Maple, now there is MealPass. Could the face of lunch change forever?
The newest online lunch platform started a month or so ago in Union Square and has now become available in Midtown. Eater has the details, but the way it works is lunchers subscribe to the service for $99 per month and then they get to choose each day from 45 restaurants located between 30th and 40th Street who will provide a meal ready to be picked up every single weekday lunch. Plus, subscribers get to skip the line when they show up to get their food.
On paper, it sounds like it might be worth trying out. If you break it down, that comes out to around $5 per lunch. That’s half the ML budget. Even when they rise the price to $119 per month, we’re still making out ok. The question remains: are the meals provided tasty and filling? And is it worth the time to go pick up each meal? We’d love to hear feedback from anybody who has given it a try or is thinking about it.
You can sign up for a membership and see a list of participating restaurants on their website here.
If you’re one of those who enjoys eating your lunch on the subway, you’re in luck. The newest food court opened last night in the Columbus Circle subway station tunnels. It’s called TurnStyle and will feature 20 food and drink options along with retail shops. The roster has been curated by Susan Fine, who was involved in the food court design at Grand Central.
Aside from the disappointing inclusion of Starbucks and Pressed Juicery, there are some pretty good potential Midtown Lunches on the list. See the full list of food shops here, but we’re most excited about a pop-up of Smorgasburg favorite Bolivian Llama Party, Middle Eastern grub at Semsom, fried-to-order doughnuts at Doughnuttery, and dumplings and noodles from Yong Kang Street Food.
Has anybody stopped by yet on their way to or from work? We’ll have a first look soon, but in the meantime, leave reactions in the comments below.