Cupcake Stop Not Closing After All?
Two days ago Cupcake Stop, which owns multiple trucks and 2 brick and mortar stores, announced via Twitter and Facebook that they were shutting down. Last night, those messages were deleted from Twitter and Facebook and www.cupcakestop.com came back online with a message that they are “currently on hiatus”. We haven’t talked to the owner Lev directly, but we did hear secondhand from a tipster that he was planning to “pursue other opportunities.” So… what does this new twist mean? Did Lev get pushed out by investors? Maybe after the closing announcement somebody offered to buy the business? We don’t know for sure (our emails have gone unanswered) but one thing seems certain, the Cupcake Stop brand might not be dead after all.