Win Your Way Into An Exclusive Preview of The Counter

Back in June we relayed the news that popular California based burger chain The Counter “Custom Built Burgers” was going to be taking over the old Juan Valdez space in Times Square (on Broadway and 41st).  Well, the sign is up and it looks like they’re getting ready to open.  We’re not sure the official opening date (Grub Street is saying Monday) but they’ve agreed to give 25 Midtown Lunch’ers and their guests a little sneak preview. The first 25 people to RSVP will have the chance to try a starter and a burger at The Counter for free this Friday, December 17 between 11:30 a.m. and 1:30 p.m. To RSVP email your first and last name along with what time (has to be between 11:30 a.m. and 1:30 p.m.) you wish to book your exclusive preview reservation to Winners will be contacted via email.

Keep in mind The Counter is a build your own burger situation (they boast 66 different toppings, and over 300,000 possible burger combinations) so you might want to study the menu before heading over. And if you need more guidance, Zach tried one of the Los Angeles locations back in June. (Spoiler: topping your burger with pineapple, cole slaw, brie, *and* onion rings might be going a bit overboard.)


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