At Lunch Now: Live Coverage of the Kogi BBQ/Dessert Truck Midtown Mash-Up
In what should be no surprise to anybody, the line at 11:40am is already stretching down the block for the Kogi BBQ truck’s first forray into NYC. For $4 you get a kimchi quesadilla from Kogi, along with the Dessert Truck’s famous chocolate mousse with peanut butter center. All proceeds benefit Citymeals-on-wheels, and there are only 200 servings. Line count right now… 65 and growing- and the truck doesn’t open until noon!
Keep checking back right here for live updates from the scene!
11:47 AM BLOCKBUSTER: Lee Anne Wong from season one of Top Chef is on hand to help dish out the food. Why you might ask? Because she is now the executive chef of east coast operations of Kogi BBQ and will be in charge of the first Kogi BBQ truck in New York.
Live updates after the jump!
12:01 And there it is… According to one of the first lunchers: “Awesome”
12:10 View from the back of the line. It’s not moving very fast…
12:35 “About 100 left,” according to Chef Lee Anne. “But we’re blowing through them.”
12:47 Only 32 portions left. Kudos to the Serious Eats: New York team for waiting in line and paying for their food. The other “media” on hand… not so much (and by media I mean the interns the other websites sent to cover this epic event!)
12:58 And that’s it. These were the last two people to get served.
Posted by Zach Brooks at 11:49 am, June 8th, 2009 under At Lunch Now, Dessert Truck, Kogi BBQ Truck.
33 Comments | RSS comments feed for this post
33 Comments
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Blondie was there? Damn, I should’ve come out. (Oh, wait. Is Brownie the hot one? I forget…)
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Cheaper than the $600 ticket for tonight’s Street and Savory event (where they’re serving the same stuff)…thought both were good. Took tons of photos while in line: http://highlowfooddrink.blogspot.com/2009/06/dt-kogi-midtown-foodie-craze.html
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$600 to wander about with food bloggers…
Jesus wept.
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Awww, I would have gone just to see Harry.
Well, glad money was raised for charity, that’s a really good one too!!!
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Steven, both Blondie and Brownie are some sizzling hot babes, that includes their personalities :-) I’ve met them.
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I love it when the girls get all kissy.
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you’re not so bad there yourself, young lady.
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totally bummed, but it was my fault for arriving right at noon. was about 20 ppl away from sampling the goods. on the plus side, i did get to meet zach and harry.
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I go away for a week and come back to media darling Zach acting as Walmart greeter to block-long lines for a truck serving kimchi quesadillas.
What the fuck happened?
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I lived across the street from where the Dessert Truck now parks for 7 years!! Why is it that they only arrived *after* I decamped for the West Side? Sigh.
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It was my friend’s birthday, and while they wouldn’t sell him two servings, they did grab a candle for his dessert and sang him happy birthday! It was so awesome that they randomly pulled that off.
The food was great- the kimchi not as spicy as I’m used to, but the cheese combo was unexpected and super tasty.
Better use of lunch hour: Letting Harry be fascinated by my empty kefir bottle.