At Lunch Now: Live Coverage of the Kogi BBQ/Dessert Truck Midtown Mash-Up

In what should be no surprise to anybody, the line at 11:40am is already stretching down the block for the Kogi BBQ truck’s first forray into NYC. For $4 you get a kimchi quesadilla from Kogi, along with the Dessert Truck’s famous chocolate mousse with peanut butter center. All proceeds benefit Citymeals-on-wheels, and there are only 200 servings. Line count right now… 65 and growing- and the truck doesn’t open until noon!

Keep checking back right here for live updates from the scene!

11:47 AM BLOCKBUSTER: Lee Anne Wong from season one of Top Chef is on hand to help dish out the food. Why you might ask? Because she is now the executive chef of east coast operations of Kogi BBQ and will be in charge of the first Kogi BBQ truck in New York.

Live updates after the jump!

12:01 And there it is… According to one of the first lunchers: “Awesome”


12:10 View from the back of the line. It’s not moving very fast…


12:35 “About 100 left,” according to Chef Lee Anne. “But we’re blowing through them.”


12:47 Only 32 portions left.  Kudos to the Serious Eats: New York team for waiting in line and paying for their food.  The other “media” on hand… not so much (and by media I mean the interns the other websites sent to cover this epic event!)

12:58 And that’s it. These were the last two people to get served.



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