You Decide: Should Certe Do Another Sandwich?

Certe's "Primavera" Sandwich
The Primavera from Certe (on 55th btw. 5+6th)

Last week was it for Certe’s third entry in the Midtown Lunch Sandwich Challenge, the Primavera.  If you missed out on this amazing sandwich, I’m sorry.  I feel bad I didn’t remind everybody last week when there was still time to go enjoy it.  I feel doubly bad because a Lunch’er tried to get one yesterday- only to be disappointed (especially because they had left the sign up for the sandwich despite not having it.)  Certe had this to say in response:

“We were unsure as to whether or not we should have a May lunch special and this led to our lack of communication about The Primavera ending. That being said, we didn’t want to over-stay in the “Sandwich Challenge” and keep entering sandwiches each month if it seems we have entered too many. What would you suggest? We are happy to offer a Sirloin Mexican Torta sandwich for the Month of May, as we really do enjoy meeting Midtown Lunch’ers and hearing their feedback each month. Please let us know if you’d like us to submit another entry.”

Now that Papa Perrone has answered my grease truck prayers, I’m tempted to retire the Sandwich Challenge.  I almost feel like there is nothing left to accomplish.  On the other hand, if places are still willing to make awesome sandwiches, I’m still willing to go eat them.  Yay or nay?  What do you guys think?

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  • nay. pick a winner and move on.

    with every new entry (especially multiple entries from one contender) the prestige of being a winner dies a little.

    If you do keep it on, i agree with making it a monthly winner sort of deal. except this would only work if there were an adequate number of entries per month…

  • @deanlo – to be honest, I never expected to “pick a winner”. it wasn’t really a competition… i just wanted places to make good sandwiches…

  • Zach, then you answered your own question. If you didn’t intend to pick a winner, and you intended for places to make good sandwiches, then by leaving it the way it is, you’ve met your goal.

    Thing is, like any other promotion, it’ll fade away organically. Rather than picking a winner now and retiring the challenge, let it run for now and use the time to figure out what the next promotion ought to be that will inspire us to leave our desks.

  • First off, WTF MAN?! I did not get the memo about the Primavera. I thoroughly enjoyed both the thanksgiving sandwich as well as the general vibe in Certe.

    Please continue Sandwich Challenge forever.

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