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Benjamin Steakhouse Doesn’t Quite Get “Midtown Lunch”

After receiving an email from a Benjamin Steakhouse PR person, I politely told them that Midtown Lunches have to be under $10. Her reply: “We actually do have some great things under $10.00 that I would love for you to consider! Two items on the menu [that] are perfect for lunch are the French Onion Soup and the Wedge Salad. They are big sellers during lunchtime. Additionally, I’ve attached images for your review.” Wedge salad? You’re joking, right? I believe that’s what is know in “the business” as an appetizer. Sell a steak sandwich *and* soup or salad for $10, and then we’ll talk.

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35 Comments

  1. User has not uploaded an avatar

    hahahaha, a wedge salad for lunch. oh man… that PR person must not read ML at all…

  2. User has not uploaded an avatar

    Whole foods sells a wedge salad covered in blue cheese and bacon. Now that’s a great meal.

    BTW, I love the Golden Blossom Honey ad on the left. lol

  3. User has not uploaded an avatar

    That is the most unappetizing-looking thing I have ever seen.

  4. User has not uploaded an avatar

    the food is great there, but you are right they dont even come close to fitting into the “midtownlunch” category.

  5. User has not uploaded an avatar
  6. User has not uploaded an avatar

    This made me laugh. But the picture made me cringe.

  7. User has not uploaded an avatar

    WTF is a Wedge Salad?

  8. User has not uploaded an avatar

    Under $10 for a salad or a soup. Ugh, Pass!
    I’m sure Wendy’s jr. bacon cheeseburger, chili, and caesar side salad serve as better options. And I don’t even like Wendy’s not-so-super “value menu” in the city.

  9. User has not uploaded an avatar

    A bowl of soup and a ‘wedge’ salad — $10.00??

    Be still my beating heart while I jump on the next train to the Big Apple’s ‘Midtown’!

    And that photo….. Are you sure that was not taken in the restroom where someone changed their kid’s diaper?

  10. User has not uploaded an avatar

    T.C.: Try the Wendy’s double stack, and slip a crispy chicken sandwich (bun and all) between the patties. It’s REALLY good!

  11. User has not uploaded an avatar

    Am I correct in thinking that the “wedge salad” is nothing more than iceberg lettuce plus dressing??? Not even a little slice of onion? I’d sooner hit my emergency stash of Hot Pockets than eat a (free) wedge salad as my entire lunch. Benjamin Steakhouse also needs a new photographer because, as Vegetarianka said, the wedge salad *looks* incredibly unappetizing–even worse than the infamous Flavors salad cellphone pic.

  12. User has not uploaded an avatar

    The proper response to Benjamin’s was to tell them to toss your salad

  13. User has not uploaded an avatar

    Steve: Nah, I think a McDonald’s doublecheeseburger, stuffed with 4 pieces of McNuggets, then slathered on with sour-n-sour or BBQ sauce should beat out the doublestack-crispchicken at Wendy’s. Less bread, more flavor and greasy-goodness. lol.

  14. User has not uploaded an avatar

    Just for her response, I’ll make it a point not to eat at Benjamins for lunch, or Dinner.

    When I worked at 1251, Delfrisco’s steak sandwich was a weekly thing (started as a payday event, and they hooked us with the potatochips and fried onions).

  15. User has not uploaded an avatar

    wait, did she mean that a bowl of soup AND a wedge salad was $10? Those two appetizers separately were around $10 each? That would be an even suckier deal!

  16. User has not uploaded an avatar

    Wedge Salad: Too lazy to Chop Salad.

  17. User has not uploaded an avatar

    Also, when and how exactly did the whole “We’re too lazy to make more thank 3 cuts into a half-head of lettuce” “salad” become popular.

    At least if the lettuce were, you know, cut up into pieces that indicated it was $10 worth of effort, would the cost of this “salad” make sense. How much more would it cost if I asked for my salad cut up into salad-sized pieces…

    Also, at what point does lettuce stop existing as “lettuce” and become “salad”? Is the progression:

    - 0 cuts: head
    - 1 cut: half head
    - 2 cuts: quarter head
    - 3 cuts: salad?

  18. User has not uploaded an avatar

    Damnit monique.

  19. User has not uploaded an avatar

    T.C.: Interesting. Have to try that. The Wendy’s doublestack-crispy chicken combo had an excellent balance, though, even with the bread.

    And I agree, “wedge salads” are lame.

  20. User has not uploaded an avatar

    my understanding is that a big mac with a mc chicken in the middle is a “McGangbang” and can be ordered as such

    I would think that a double stack with crispy chicken sandwich should be a “Double Stuffed Wendy”

    thoughts?

    max

  21. User has not uploaded an avatar

    I like your thinking max. Have you been to Port 41 perchance?

  22. User has not uploaded an avatar

    Holy shit, I just looked it up! It’s under $10 for each of them! A freaking wedge salad is $9.95 so it BARELY squeaks in as a Midtown Lunch! The soup is $7.95.

    That shit is hilarious. Never fear though, perhaps next she’ll recommend the $8.95 fries or the $9.95 side of broccoli as an alternate!

  23. User has not uploaded an avatar

    $9.95 for a side of broccoli? Sometimes I really hate this city…

  24. User has not uploaded an avatar

    never been to Port 41, do you work there? ;)

    Yelp review are interesting… http://www.yelp.com/biz/port-41-new-york

  25. User has not uploaded an avatar
  26. User has not uploaded an avatar

    wow. class place.

  27. User has not uploaded an avatar

    You know, the wedge salad does kind of look yummy. But, the fact that this place has a PR person says too me, that they’re probably overpriced. The best PR people are your regulars!!!

  28. User has not uploaded an avatar

    You know….I’m ashamed to admit it…but I had a really good lunch at the Outback (56th and 3rd ave) a few weeks ago. Soup, 6 oz. steak, 2 full sized sides (mmmmm..fully loaded baked potato) and their honey sugar bread (no point in calling it wheat) for $9.99 (plus tax and tip). I mean…i wasnt expecting anything nice..but it sure was a good deal.

  29. User has not uploaded an avatar

    I didn’t even know what the heck wedge salad was… until now.

    Thanks everyone, for the educational experience!

  30. User has not uploaded an avatar

    Steve: Not a big fan of Wendy’s but maybe when I think they deserve my business again. Haha.
    Man, all that bread. I think I rather stuff it up with their chicken nuggets too.

  31. User has not uploaded an avatar

    Whaaaaat

    I can buy a head of iceberg and a bottle of dressing for five bucks, and that apparently would make almost $40 worth of wedge salads, according to the Benjamin Steakhouse menu. Insane.

  32. User has not uploaded an avatar

    Wow. lapse in due diligence for the PR lady. lapse in judgment too. how are you gonna hawk a salad or soup for $10 with an unappetizing photo and expect a good response?

    i smell a reverse (?) shill. no one is that stupid. NO ONE is THAT stupid!!!!! :head explodes:

  33. User has not uploaded an avatar

    That salad looks like something my housecat, Mr. Cutlets, horked up after feasting in the dumpster.

    If I were served something like that I would send it back, summon themanager and consult my attorney.

  34. User has not uploaded an avatar

    Stumbled across this and was amused. http://3buckbites.com/3buckbites/sizzling-canadian-bacon-slices-at-benjamin-steakhouse-in-new-york-ny/

    I doubt it’s $3 for all 4 slices, but if it is, that’s kind of a great bargain. I’m sure if you dined in, they’d give you a bread basket, so that would be a complete… ish… meal. Not that I’m recommending you eat bacon and bread for lunch, Zach. But you know. For the blog.

  35. User has not uploaded an avatar

    [...] Eater becomes the latest to poke fun at Benjamin Steakhouse’s PR tactics, posting an invitation to bloggers to come in and sample their goods.  I wonder why Midtown Lunch didn’t get an invite?  Oh… that’s right. [...]

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