Benjamin Steakhouse Doesn’t Quite Get “Midtown Lunch”
After receiving an email from a Benjamin Steakhouse PR person, I politely told them that Midtown Lunches have to be under $10. Her reply: “We actually do have some great things under $10.00 that I would love for you to consider! Two items on the menu [that] are perfect for lunch are the French Onion Soup and the Wedge Salad. They are big sellers during lunchtime. Additionally, I’ve attached images for your review.” Wedge salad? You’re joking, right? I believe that’s what is know in “the business” as an appetizer. Sell a steak sandwich *and* soup or salad for $10, and then we’ll talk.