Shilla Offers $5 May Lunch Special… If You Can Read Korean

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Photos uploaded to the Midtown Lunch Flickr Pool by Pabo76

I guess TGI Friday’s isn’t the only one following Subway into the $5 lunch game. Midtown Lunch flickr friend Pabo76 just posted about the new $5 lunch special being offered through the end of May at Shilla (on 32nd btw. B’way+5th). Unfortunately, the special menu is only in Korean- so you may want to check out his post, which translates the whole thing (and includes photos.) The stews and soups being offered don’t look gigantic, but banchan is included for your $5- so it sounds like a good amount of food for the price (and looks pretty damn tasty.) [The Pabo Page]

I’m a 2009 Vendy Award Judge (And You Can Be One Too!)

Some people start blogs to get a real writing gig, or a book deal.  Some do it to get invited to events and openings and score free food.  My only dream in starting Midtown Lunch was that one day I would get to be a judge at the Vendy Awards (the Academy Awards for street food.)  Well, this year they have been suckered decided to make that dream a reality.  But even more exciting than the news about me, is that this year you can be a judge too!

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More Milkshake Fun: Looks like today is milkshake day... from the comments: "Goodburger has a $2.00 off special on any Milkshake between 3-5pm today." (Regular price is $5.50) All locations are participating. Enjoy!

Midtown is Getting a Second Baja Fresh!

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And the Baja Fresh invasion of New York City continues… thanks to Midtown Lunchers “Michelle” & “Mike” for sending along this great news: coming soon signs just went up for a second Baja Fresh on Broadway btw. 40+41st. in the old Zest space. As for the first Baja Fresh location (in the old Zen Burger space on Lex btw. 45+46th), the official signage went up at the end of last week and they had an open house for prospective employees yesterday… so we are clearly just a few weeks away. UPDATE: Eater is reporting that the Lexington location will open the day after Memorial Day, and the Broadway location will open sometime this fall.

A photo of the new signage on Lex is after the jump…

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Free Shake Alert: If you planned on going to HB Burger today, you should swing by the corner of 43rd and 6th first. They're giving away free milkshake/egg cream/mini sundae coupons (with purchase) until 2pm. (coupons are good until June 5th)

Apna Taj Indian Buffet Lowers Prices to Compete With (the Most Excellent) Darbar Grill

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When the Indian buffet Apna Taj took over the former East Ocean space back in March (on 55th btw. Lex+3rd) I noted that for just 45 cents less (they charge $10.50) they probably weren’t going to siphon off any business from the popular Indian buffet next door, Darbar Grill (which is $10.95).  Clearly they got the message, because they just lowered the price of their all you can buffet to $9.50. As anybody who reads this site regularly knows, I find something very appealing about all you can eat buffets that come in below that $10 threshold (they are dwindling by the day, so to see one drop the price is very exciting.)  Now, I will definitely be trying Apna Taj very soon.

Darbar Grill

Last month I went to 55th st. looking for some Indian buffet action and Darbar Grill was the obvious choice. Always pretty crowded, a ton of options, 3 (!!!) dessert choices, and of course- the infamous make your own dosa station. Photos of that meal, are after the jump…

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Benjamin Steakhouse Burger Challenge (Unsurprisingly) Leads to Questionable Results

If you don’t mind spending over $10 for a quality steakhouse burger for lunch (or reading about the lengths PR people will go to get publicity) you’ll love this one. A few weeks ago, Benjamin Steakhouse (on 41st btw. Park+Madison) offered bloggers the chance to come in and try their burger side by side with the burgers of their competitors (picked up and delivered by Benjamin Steakhouse, of course.)  Well, three blogs took them up on the offer, and the results are in.  Blackbook was the first to weigh in, allowing the Benjamin Steakhouse PR people to deliver all the burgers to their office.  The winner: one person chose the BLT Burger as the best, the other four… Benjamin Steakhouse!

Josh “Mr Cutlets” Ozersky, from the Feedbag, chose Wolfgang’s as the best, but very nicely explained that Benjamin Steakhouse only lost because it wasn’t cooked medium rare. Finally our good friends over at Wined and Dined, who seem to relish promoting these little PR things- between eating Walgreens Sandwiches and greek salads from the 100% Halal & Healthy cart, also had nothing but nice things to say about the Benjamin Steakhouse burger. The whole thing wasn’t without some controversy (aside from the fact that the challenge was orchestrated entirely by the Benjamin Steakhouse PR team.)  Commenters on the Feedbag seemed to think that Mr. Cutlets might have mistakenly thought the BLT Burger was the Benjamin Steakhouse burger!  Not so says the Feedbag… they just didn’t label the photo properly on the post. Way to try and poke holes in the one post that didn’t choose Benjamin’s Steakhouse.

Here’s an idea… rather than spend all this money on PR people, and free burgers for bloggers- why doesn’t Benjamin Steakhouse offer an under $10 lunch special for the good people of Midtown!  That, we could all totally get behind…

Related:
Benjamin Steakhouse Doesn’t Quite Get “Midtown Lunch”
A.J. Maxwell’s Gives You Good Steak for $10

Photo courtesy of The Feedbag

Men’s Journal is the First to Try Channel 4’s Bacon Explosion: Mens Journal becomes the first blog to actually try the Channel Four bacon explosion, and files this report. They also break the news that the chef is working on a sandwich version for the Midtown Lunch Sandwich Challenge.  Hello! More on this, coming soon. Related: All Bacon Explosion posts on Midtown Lunch.

Bon Chon Publicly Severs Ties With Mad for Chicken

Last week we posted the news that two of NYC’s Bon Chon Korean fried chicken locations (Koreatown & Flushing) had changed their name to “Mad for Chicken”.  They claim the chicken is exactly the same as before, but Bon Chon wants to make sure that you know it’s not.  From their official website:

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Ah yes- the old open a franchise… steal the recipe… decide you don’t want to pay the royalties anymore game.  If this whole thing sounds familiar, it’s because it is.  Shorty’s (on 9th Ave. btw. 41+42nd) did the same thing to Tony Luke’s.  Thankfully for Midtown Lunch’ers one commenter is reporting that the chicken pretty much tastes the same as it always has, but I’m guessing it still takes forever to get your order. Thanks to Lunch’er Paul for passing along this link to the Bon Chon Website.

Related:
BonChon Changes Name to “Mad For Chicken”
Bon Chon is So Not a Midtown Lunch… But Damn That is Some Good Chicken

Crabwatch: Are Soft Shelled Crabs Back at Cafe Duke?

Last October, I was pretty excited to find soft shelled crabs on the by the pound buffet at Cafe Duke (on 51st btw. 6+7th).  Well, soft shelled crab season started up again last month, and Lunch’er “David” reports seeing them at the 41st and Broadway Cafe Duke yesterday.  I stopped by the 51st Street location today, and they were nowhere to be found.  Please report positive sightings in the comments below (preferably before lunchtime.)