32nd St. BonChon Changes Name to “Mad For Chicken”
Thanks to Lunch’er Jamie (aka Fressagirl) for pointing this one out… the two New York branches of BonChon chicken (the Flushing one, and the Midtown location on 5th btw. 31+32nd) have changed their name to “Mad For Chicken”. They claim the food remains exactly the same, and according to an employee the name change is because the boss thought the old name was “too difficult to pronounce for Americans.”
The owners have already changed the name on their Yelp page, and they have a new website up at www.madforchicken.com. There’s no mention of “BonChon” on the menu, and the two locations have disappeared from the official BonChon website… so I’m guessing they’re just not affiliated with the chain anymore.
You can question the decision, but you’ve got to love the
excuse logic. If BonChon was too tough pronounce, what chance does Kyochon have?