Midtown Lunch

Our friends at Scoutmob have got a great deal today at one of our favorite places in Midtown… get 50% off at the Bon Chon on 38th Street (btw. 7+8th), and the best part is you don’t have to buy anything. All you have to do is enter your cell phone number and you score the coupon for free. But wait… there’s more. To sweeten the deal the awesome folks at Scoutmob have $100 in BonChon gift cards to give away to one lucky lunch’er who subscribes to receive their daily email. To enter, just follow this link and sign up by entering your email address in the box at the top ( where it says “join the nyc mob”). Already a Scoutmob member?  Post a comment below and we’ll make sure you’re entered to win the gift cards too.

So… just to recap.  Enter your cell phone number, get 50% off Bon Chon texted to you for free (on 38th.)  Enter your email address in the box at the top of the page, and you’re entered to win $100 worth of Bon Chon gift cards.  What are you waiting for?  You have until tonight (3/7) at Midnight to get the 50% off, but you can enter to win the gift card by signing up for the Scoutmob email through Friday (3/11) at Noon.  Good luck!

Last week Grub Street reported that a new Bon Chon will be opening on 51st and 2nd Ave., and this morning Lunch’er “Joyce” was kind enough to send along these photos.  It may be technically out of bounds, but if you work in Midtown East it means no more trekking down to K-Town for fried chicken!  Unlike the two locations in south Midtown (on 38th btw. 7+8th, and 5th btw. 32+33rd) this new location is actually owned by a former manager of the Bon Chon on John Street (not to be confused with the one on Chambers which recently lost its “Chon”.)  Our Downtown site always had good things to say about that location, so we’re guessing this one should be just as good.

They’ve launched a website at http://www.bonchonmidtown.com, and you can track their construction progress on this WordPress blog they set up.  They’re hoping to open in early 2011.

Now that the newish Koreatown location of Bon Chon has had a couple months to settle in, it’s time to really give them the once over. The opening was much more low-key than Kyochon’s, there haven’t been any lines out the door or anything, which is a good sign. Unfortunately, that doesn’t mean that there haven’t been some long waits and service confusion. See what we’ve found after the jump.

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The opening of the new Koreatown Bon Chon has been much more subdued than when neighboring Kyochon opened the door on its spaceship themed chicken shack. While the lines haven’t been particularly long, the wait is still classic Bon Chon. The new, faster frying process owner Simon Lee told us about last week doesn’t seem to have been implemented yet. As of 1:30pm, customers were being told that any order would take at least 20 minutes. My small, mixed order took half an hour to show up.

Also note that the entree options, which include tonkatsu and bulgogi tacos(!) are not available yet, but hopefully will be in the next day or two. With less than a week under their belt, clearly, this is all still a work in progress, so have patience and, if you’ve got the time, enjoy the leisurely pace by watching the Yankees game playing on one of the projectors.

Related:
Let the Fried Chicken Wars Begin: New Bon Chon Opens Today

Today’s the big day – the ‘new concept’ Bon Chon Chicken is opening on 5th btw. 32+33rd Street and we’ve got a few more details on exactly how different it’s all going to be. According to Simon Lee, the owner and manager of the new location (as well as an employee of Bon Chon the corporation), the idea was to move beyond the fast food model that most of the Korean fried chicken shops have followed. Instead, it’s going to juggle fast food and bar duties in a way that might lead to a few tipsy lunches.

Details on the new Bon Chon and photos of the space after the jump.

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The long awaited Korean Fried Chicken War of 5th Ave. is about to commence. We’ve gotten word that the  Koreatown branch of Bon Chon Chicken (on 5th Ave bet. 32nd & 33rd St.), just a few doors down from Kyochon’s US flagship location, is set to open some time next week and it’s not just another Kfc joint. According to the owner and manager Simon Lee, the new Bon Chon will be a completely different concept from the other more fast-foodish locations of the chain. “The classic east meets west. American sports bar meets classic Bon Chon.”  That could be interesting.

More details (plus my plywood peek from a couple weeks ago) after the jump.

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