When I encounter restaurants that are trying to be cool, I usually turn and run for the hills. Fancy fonts, aggressive graphic designs, and cutely-named dishes are big red flags in my book, and I have a general rule that the more bells and whistles a restaurant has on its website, the worse its food is going to be. If you’re spending time on Flash animating a dancing cat in a chef’s hat rather than on perfecting your food, you need to get out of the restaurant business.
So by all rights Swich on Maiden Lane near Gold Street should have scared me off. The design screams “WE ARE A TRENDY PLACE TO GET A SANDWICH!” The menu offers “Deconstructed” sandwiches instead of salads. The website features a cartoon history of the place. Danger, Will Robinson!
But “the exception proves the rule,” as idiots are fond of saying. Despite the worrisome signs, Swich delivers interesting and well-made food that’s worth checking out.
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Posted by Kevin Roe at 10:15 am, December 11th, 2009 under American, Financial District, Salads, Sandwiches, Swich.
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