Speaking of Burger Week, the other week we noted that West End Bar & Grill (49th & 8th Ave) was open for business, with a former Jean Georges line cooking helming the kitchen. I dropped to try their burger, which uses a Pat LaFrieda blend, and comes with your obligatory lettuce/tomato/onion and a side of fries for $10. During my stay, I found out that West End is backed by the same guys that own Social and Latitude, just a few blocks south on 8th Ave.
I’ll include a cheap shot here – the crowds at those places tend to attract the unsophisticated New York newbie, primarily the tourists, the recent college grads, and the lecherous old men and women who lust after them. The crowd at West End is no different – a rowdy environment of Theater District appropriate riff-raff, fueled by $6 pints, stock tips, and Yankees gossip in Midwestern and Long Island accents. Food is hastily shoved down, as customers watch sports on slick over-sized flat screens. The food here doesn’t deserve such disrespect.