Swissmaker is the place that replaced the Teriyaki Boy on 7th Ave. I never understood how they stayed in business. There was almost never anybody in there. I would go in for a pretzel once in a while. I think I saw another customer in there like once or twice. I don’t know how they possibly thought they’d make enough money to stay in a prime two floor storefront on 7th Ave. Anyway, it’s gone.
According to Crain’s the pretzel shop had signed a pretty hefty lease, which would explain their closing possibly due to not enough foot traffic.
Swissmaker, 732 7th Ave (btw. 48+49th), 212-265-2706