Midtown’s Kosher scene has seen a flurry of activity this week, as reported by the website Kosher-NY. Eli’s Deli, in the Citigroup Building Food Court will close at the end of the week, the Mendy’s in the Rock Center concourse has officially moved to their new digs on street level (on 48th btw. 5+6th) and may have some Grand Opening specials, and Mr. Broadway (on B’way btw. 37+38th) was closed by the DOH on Tuesday. They hope to reopen tomorrow. Also, in Downtown Lunch news… Little Lad’s (the vegetarian place Daniel reviewed this past Friday) will no longer be under Kosher supervision after this week.
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I hate silly franchises just as much as the next guy (Bubba Gump anybody?), but this one is kind of sad when you think about. The original “Soup Nazi”, who had an incredibly popular soup business in Hell’s Kitchen immortalized by Seinfeld, can’t seem to find success in Midtown with his “Original Soup Man” franchises. As branches have spread across the country, the Midtown locations seem all destined to close. The one on 48th btw. 5+6th is the latest to go, and will be replaced (ironically) by Mendy’s.