Indus Express Introduces All You Can Eat Special
In the comments today about Indus Express, the fairly new Indian “Deli” on 48th btw. 5+6th:
Zach – you missed the really ass-kicking deal at Indus Express. At the front of their store they have a sign for “All you can eat buffet.” Last night my friend and I inquired, and to our great joy, the buffet consists of ALL of their meat and veggie curries, PLUS naan, for $8.99 (it’s not a self serve buffet, but who freaking cares). The guy who seemed to run the place said that deal was available anytime, any day. Service was great, food was excellent, and the price really is phenomenal for what you’re getting. And I didn’t even make it to the chaat or the naan-rolls yet…
I managed to contain my excitement enough to call up Indus Express and confirm that they do have an $8.99 buffet special, but it is only M-F after 4pm, and all day on the weekends. Eat in only (obviously) and you’re allowed to take as much as you want from the steam table (including pakoras and samosas). I’m bummed that it’s not for lunch, but still a great deal if you need a big (but cheap) dinner after work, or you’re stuck in the office on the weekends.
Indus Express, 48 W. 48th St. (btw. 5+6th), 212-221-7952
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Posted by Zach Brooks at 11:30 am, May 9th, 2008 under 48th btw 5+6th, Buffet, All You Can Eat, Indian, Indus Express.



My hatred of the generic Midtown deli is no secret to anybody who reads this blog, but what may surprise you is that it has nothing to do with the concept. The concept is actually pretty great. Variety. Cheapness. Speed. Convenience. Did I mention variety? Plus, it has the “by the lb. buffet”, which to me is like cocaine you buy off a dealer you don’t really know: satisfying on so many different levels, but more expensive than you expected, and lord knows what ends up in it before it reaches your hands.
The incentive to make good food is gone when your customer base is built in. Put that same generic deli in a location where people will actually have to drag their asses a few blocks- and these businesses would inevitably fail. The owners of Indus Valley, a Zagat Rated (23) Indian Restaurant on 100th & Broadway, have set out to change all that by taking over half of the City Market Cafe on 48th St. btw. 5+6th, and replacing all the generic Midtown deli items, with Indian food. Instead of roast beef and mac & cheese, you get Chicken Tikka Masala & Saag Paneer. The soup station has been replaced with a samosa and pakora center, and possibly the biggest improvement, boring deli sandwiches, swapped out for kati rolls & naan wraps. It’s the kind of ingenuity you love to see in the Midtown Lunch’ing landscape, giving rise to a hybrid that could only exist here. The Generic Midtown Indian Deli.

