Archive for 'Gotham West Market'

Is Ivan Ramen What We’ve Been Waiting For? Our Man Jared Blake Scharff (from SNL) Weighs In

Back in August, SNL guitarist Jared Blake Scharff confessed to Zach on the Food is the New Rock podcast that he would love to write for Midtown Lunch.  Well, it only took 3 months but here’s his first contribution!  If you listened to the episode of the podcast you know he’s a huge fan of ramen so it only makes sense that we would have him review the first NYC location of Ivan Ramen in the Gotham West Market.  You can follow Jared on Twitter @scharffishere and Instagram @scharffishere

“Saturday Night Live Guitarist, Producer/Writer, Ramen Enthusiast” states my Twitter profile, so let there be no confusion… I’m MEGA-serious about my Ramen! I got my first taste of “adult” ramen (aka non-dorm room “top ramen”) a few years back when Momofuku Noodle seemed like the only game in town. First bowl in and my world had changed. I went to Japan a month or so after that and quite possibly ate my weight in Ramen. Looking back on it now, I may have discovered my own personal heaven in Japan, the place where I learned what Ramen truly could be.

Unless you live under a rock, you may have noticed the ongoing Ramen explosion in New York City (and Los Angeles) over the past few years. Along with this comes absurdly long lines, additional locations being added, and increasing ramen varieties amongst all the competitors. While all of this has been rapidly growing, so has the legend of Ivan Orkin. Orkin, a self proclaimed “Jewish kid from Long Island”, rose to fame with his own critically acclaimed Tokyo shop “Ivan Ramen” in 2007. He has been doing sold out pop-ups in NYC throughout this past year but this past week finally settled down into a permanent location in NYC. It looks like Ivan Orkin is back and here to stay.

Enter “Ivan Ramen Slurp Shop” at Gotham West Market.

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Our First Look at Gotham West Market (and First Taste of Court St. Grocers)

Gotham West Market
(and a very hard to photograph sign)

Like we mentioned last week, Gotham West Market (11th Ave btw 44th+45th) is now open for lunch, dinner, and snack business and I hiked over to the end of the world 11th Avenue to check it all out. The market itself feels like a post-modern food court with its glassed-in open air stalls and stainless steel seating open to all, the only break up being an entrance into the Brooklyn Kitchen anchoring the back wall. Oh, and $13 ramen.

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Ivan Ramen Now Open in Gotham Market; Hinata Ramen Opens Today on 55th

Here’s two more big ramen openings for Midtown…


A sign on the window yesterday promised that Hinata would open for lunch service today on 55th Street between Lexington and Third Ave. I have not been able to find a menu online, but according to the sign, ramen will be the focus. But in even bigger news Ivan Ramen is finally open as part of the giant Gotham West Market on 11th Ave. btw. 44+45th.  It’s way out of bounds for most lunchers, and some of the prices are a bit over the $10 limit, but if it’s anywhere close to as good as its hype it should be well worth it.

Check out the menu after the jump…

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