Archive for 'Esprezzatura Coffee'

Help Bring Gourmet Italian Coffee to the Streets of Rockefeller Center

A former employee from Wafels & Dinges is starting his own gourmet coffee cart near Rockefeller Center. Jared Domingos has worked for the waffle company for five years and is now starting his own business. He mentioned the idea to me many years ago at one of the events for the Street Vendor Project (where he is an active member). And I am very excited to see it finally get off the ground.

The cart will be called Esprezzatura Coffee and Tea and will feature Lavazza premium espresso and 100% Arabica Rainforest Alliance certified coffee on the go. In addition to providing quality espressos and lattes, Jared is also starting a pay-it-forward program where a customer can buy an extra cup of coffee that will be served to someone in the future. For those that need to brush up on their random acts of kindness.

He’s launched a Kickstarter campaign to help raise the final expenses needed to get the cart on the streets in September. Check out the video and make a donation to bring quality coffee to the streets, just in time for National Coffee Day.