An Early Look at NYC’s First Steak ‘N Shake
Tomorrow morning at 10 a.m., New York’s first Steak ‘n Shake will open its doors on Broadway between 53rd and 54th streets, right next to the Ed Sullivan Theater. The exact time is important, of course, because, as we mentioned earlier this week, the Midwestern chain will give their first 150 customers free Steak ‘n Shake meals for a year! (Public service announcement: Weather Channel currently predicts rain, so be prepared.) So what exactly can Midtown Lunchers expect?
Chances are, if you’re from the Midwest, you probably think you have a pretty good idea, but apparently this new store will be a slight departure from the diner-style restaurant you are used to. Steak ‘n Shake Signature is a takeout joint with limited seating and offers a pared-down menu. Along with the standard $3.99 original double cheese ‘n fries combo (two thin patties topped with American cheese and standard fixings), they are introducing the signature steak burger ‘n fries combo, which is a 6 oz organic beef steak burger topped with American cheese and standard toppings. Clocking in at $5.99, the signature steak burger combo is (amazingly) the most expensive food item available. Other specialty steak burgers ‘n fries offerings may look familiar, though, including the grilled portobello ‘n swiss ($4.99), fresh guacamole ($4.99), western bbq ‘n bacon ($4.79) and the frisco melt ($5.49).
Hand-dipped shakes start at $2.99, and beer and wine also make an appearance on the menu, ranging in price from $3.50 to $15. In fact, that $15 glass of Darioush Cabarnet from 2008 is, by far, the most expensive item on the menu, and the only item over $10.
I’m told the prices at Steak ‘n Shake franchises nationwide are exactly the same, which is pretty cool considering the rent they must be paying in Times Square, and they’re operating under a price freeze this year, which makes this a Midtown Lunch for the foreseeable future. Want to see more? Eater did a really comprehensive piece with more photos, so check them out for additional details. And, we’ll see you on Thursday to see what all the hubbub is all about!
Steak ‘n Shake, 1695 Broadway btw 53+54, 212-247-6584