Chipotle Gearing Up For “ShopHouse” Launch

“Chipotle Mexican Grill Inc. has registered the name ShopHouse Southeast Asian Kitchen with the U.S. Patent and Trademark Office, leading an analyst to speculate what the chain has planned for its new fast-casual Asian concept.” Wonder how Pure Thai Shophouse feels about that? Probably the same way Kogi felt about Baja Fresh. [NRN via Eater]

1 Comment

Leave a Reply

You must log in or register to post a comment.