Chipotle Gearing Up For “ShopHouse” Launch
“Chipotle Mexican Grill Inc. has registered the name ShopHouse Southeast Asian Kitchen with the U.S. Patent and Trademark Office, leading an analyst to speculate what the chain has planned for its new fast-casual Asian concept.” Wonder how Pure Thai Shophouse feels about that? Probably the same way Kogi felt about Baja Fresh. [NRN via Eater]
Posted by Zach Brooks at 1:45 pm, February 16th, 2011 under Asides, Chipotle, Pure Thai Shophouse.
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Everything gets awesome after McDonald’s divests.