Is Baja Fresh Ripping Off Kogi? (And More Importantly How Soon Will The Midtown Branch be on Board?)
Photos Courtesy of OC Mexican Food Blog
There have been scores of Kogi BBQ Truck Korean taco imitators, both in LA (where the truck is based) and here in NYC (where we hope one day a Kogi truck will be based.) But none are as big as this: The OC Mexican Food blog is reporting that a Baja Fresh in Irvine is now selling something called “Baja Kogi”, a menu with a Korean style burrito and Korean tacos complete with “sesame salsa” and “kimchi slaw”. The Kogi BBQ Truck rep I spoke too hadn’t even heard about this yet, so it’s unlikely it’s been officially licensed by the company- and right now it’s only at that one Baja Fresh location in California. I just hope Baja Fresh adds it to their Midtown location (on Lex btw. 45+46th), before they get sued and have to scrap the whole thing! (Although technically “kogi” is just the Korean word for beef meat, so I’m not sure if it’s illegal to use it in this way.)
Ever since Momofuku Ssam Bar stopped selling their namesake dish, there has been a Korean burrito hole in my heart, and you know I’ll take Korean tacos however I can get them. Bring it Baja Fresh! [via Food Section Twitter]
Related:
At Lunch Now: Live Coverage of the Kogi BBQ/Dessert Truck Midtown Mash-Up
New York City Baja Fresh Nails the Baja Chicken Burrito
Posted by Zach Brooks at 8:30 am, June 30th, 2009 under Baja Fresh, Kogi BBQ Truck.
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2 Comments
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“I just hope Baja Fresh adds it to their Midtown location (on Lex btw. 45+46th), before they get sued and have to scrap the whole thing! (Although technically “kogi” is just the Korean word for beef, so I’m not sure if it’s illegal to use it in this way.)”
The ignorance is mind-blowing — Kogi is a made-up trademark word from the actual owners and creators of the Kogi BBQ Franchise — an actual registered trademark. So yes, you can sue and NO its not the same has McD’s sueing BK for use of the word “hamburger.”
ITS NOT THE KOREAN WORD FOR ‘BEEF.’ If you’re gonnna run a food site you can get that right can’t you? Technically?
It would be like Mc’ds trying to sue BK for using the word ‘hamburger’.
Bigmacs contain human shit btw…..says so on the ‘tinterweb.