The Counter Officially Opens Today

If you didn’t win a spot into the Midtown Luncher preview of The Counter (on B’way and 41st in Times Square), today is the big day. They soft opened over the weekend, but today is the official grand opening. Need a little preview? Zach had this to say about one of the Los Angeles locations, and Lunch’er Matt sent in this account of his free lunch. Either way we recommend you look at the menu before heading over. It can get a bit intimidating trying to decide on toppings. They open at 11am.

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