Street Sweets Finally Changes Their Name

Remember back in January when Street Sweets announced they’d be changing their name? Well, the day has finally arrived.  A winner has been chosen, and the Street Sweets Truck will officially be known known from this day forward as… (drumroll please)…  Sweetery NYC.  Despite being forced to change their name by a similarly named bakery, they assured us that there would be no change whatsoever to their business and they are committed to “more interesting corporate events and give aways, changing & expanding the offerings that appear [on] our menu, and ultimately expanding our business to include other outlets to distribute our products.”  Exciting!  They have also changed their Twitter account to @sweeterynyc (although if you were following @streetsweets you don’t have to do anything… you’re still following their account.)

Street Sweets Truck Forced to Change Name, Want You To Help (For a $500 Prize!)


  • New name isn’t any better than the old one….

  • User has not uploaded an avatar

    Brilliant Rebranding….speaks to the desirability and success of a truly outstanding product with the legs for expansion into other markets….looking forward to Sweetery Miami and Sweetery East Hampton. Nice Job Sweetery!

  • User has not uploaded an avatar

    Great job! Street Sweets has a name change on Monday and then by Friday they pull off a promotional event with Food Network where they have dozens waiting to get their free cookie & hot coco in sub freezing temps, brilliant. I don’t care what they call themselves, they should be known as, Sweet!

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