Worst Idea Ever? Froyo Truck Hits the Streets
There’s a new front runner for least researched business venture of all time. A new truck has hit Union Square serving… wait for it… frozen yogurt! Don’t they realize that the (Pinkberry style) froyo fad has been in steady decline for over a year, and that selling ice cream from a truck not called Mr. Softee is incredibly dangerous? I’m guessing we won’t see these guys in Midtown anytime soon.