Edibowl’s “Momofuku Meets Chipotle” Concept Coming in June
Lunch’er Harry sent along this email and photo the other day… “Today I walked by the old Free Foods spot [on 52nd btw. Lex+3rd] in the same shopping center as Chipotle and Pump. They have the windows mostly covered with something that says “Coming Soon www.edibowl.us“. The website doesn’t say much, but I’m sure you’ll find it interesting.” Why yes. Yes we do. Self proclaimed “Global Comfort Food in a Modern Environment” is just boring neo-food-chain speak, but one of the posts on their twitter account is kind of interesting: “EDIBOWL is a quick food chain delivers “Global” comfort food to neighbor. Simply say “momofuku” meets “chipotle”!” Hmmm… I wonder if they realize that Momofuku meats Chipotle has already been done. It was called Ssam Bar (when it first opened), and it wasn’t long before they scrapped the Korean burritos in favor of the 3 star restaurant it is today. Still, we are intrigued… website says they’ll be open in June.