2nd Midtown East Crumbs Opening in Feburary
Love cupcakes or hate them, it’s hard not to wonder if Midtown can take *another* cupcake place. Seriously. “Hey not sure if you’ve seen/heard – but ANOTHER Crumbs is opening over here on the East side (on 3rd Ave. btw. 53+54th)”. This location, which has been planned for awhile, is set to open sometime in Feburary. This will be in addition to their orginal 42nd street location, their newer location on Madison and 52nd, plus a new location planned for Broadway btw. 52+53rd. Oh yeah, plus the Magnolia Bakery in Rock Center (which surprisingly has not fully entered the tourist radar yet.) I’m sure Crumbs’ giant expansion was planned long before the economic collapse, but you can’t help but wonder if they’re making a mistake by not scaling back. Or perhaps cupcakes are recession proof?