When I first walked past Zoob Zib back in February (on 9th btw. 36+37th), my speculation was that its head chef either came from the forest moon of Endor or may have endorsed certain brands of gelatin-based desserts. Months passed before the name came up again – this time, a co-worker had ordered their duck broth and noodle soup. A quick glance at the menu yielded the Aura Thai logo next door, so it’s more than just a coincidental location. Known more for their duck broth noodle soup than their actual Thai fare, Is this just Aura trying to expand into a bar and noodle space and is it worth it? Or is it just more forgettable 9th Ave Thai?