I first became aware of Shamas Deli (on 38th btw. Broadway+7th) when I noticed their many signs boldly proclaiming that they had the best sandwiches in NYC. It was laughable to me that this tiny little deli could event claim to have the best sandwiches in all of the 5 boroughs. For one thing, the sheer variety and number of sandwiches available in NYC makes any such blanket distinction pretty much arbitrary. And even if we did agree that a winner could be crowned, I’d bet just about anything it wouldn’t be this place. But I kind of liked their hubris, and tourist-baiting (although I absolutely do not approve of bodegas that claim to have the best coffee in NYC; that’s just stupid). So, I decided to give Shamas Deli a chance, and I was pleasantly surprised by what I found.
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