Midtown Lunch

There once was a time when it was very difficult for chefs to make big money.  And while being a professional chef is still a tough racket, the opportunities for cashing out are much wider.  Following the leads of Todd English and Bobby Flay, more names are lining up to open up gigantor restaurants in Vegas, which with a built in clientele basically just serve to print money.  On the other end of the spectrum some chefs are going downscale, opening up chains of faster, cheaper food- perfect for lunch.

The most famous in Midtown is ‘wichcraft, Tom Colicchio’s upscale sandwich shop which opened its first location in Bryant Park a few years ago- and now has 4 stores in Midtown (with a 5th coming soon to Herald Square).  David Burke also has Burke in a Box in Bloomingdales, which is best described as “cheaper”, but not exactly cheap.  And of course there is Matt Kenney’s FreeFoods NYC.  (The latter pair, both too pricey to be considered Midtown Lunch’es.)  But by far, the best deal in Midtown for chef obsessed eaters is AQ Cafe, a downscale cafe in the Scandinavian House from Aquavit’s Marcus Samuelsson.  And the best part is, it falls in the Midtown Lunch price range.

What they’ve got and a +/- after the jump… Read more »