Hanoi Burger Is Another Win for Social Eatz

Angelo Sosa’s Social Eatz (on 53rd btw. 2nd and 3rd) has already gotten a fair amount of coverage on this site (and others), with most of it focused around their famous Bibimbap Burger. I recently took my first trip to the restaurant, fully intending to try it, but the Hanoi Burger caught my eye instead.

The Hanoi Burger consists of ground beef with mint, lemongrass, cilantro and red onion topped with lettuce and served with a chili mayo and a sweet onion jam. No, it doesn’t have a slow-cooked egg oozing all over it like the Bibimbap Burger, but how can this flavor combo go wrong?

My burger was cooked a little past the requested medium rare, but it was juicy enough that it didn’t matter. All of the ingredients balanced each other nicely. The salty, savory burgery patty complemented the cool mint, lemongrass, and cilantro, and the sweet onion jam tied the whole thing together. Some romaine on the bottom added some textural contrast and kept the burger juices (juicez?) from soaking through the buttery bun, and of course I had to give the whole thing a light dunk in sriracha on its way to my mouth.

I still haven’t tried the Bibimbap burger, so I can’t say whether I prefer this one or that one, but I can tell you that this is a pretty great “fusion” burger. It’s also $1 cheaper ($11 vs. $12 for the Bibimbap)! If that’s still too much for you, I’ll tell you a secret. Scoutmob has a deal for 50% off through April 6th (available only by downloading their free mobile app), so if you haven’t yet tried any of these burger’z, now is the time to do it.


  • over the line again Anna! not a ML lunch.

    sounds like quite the flavor bomb though.

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    I ran into Angelo outside his restaurant before they opened last year. He gave me a tour around the place. He’s a nice guy and it was obvious that he is passionate about food. I also ended up standing in line and getting some samples their opening week.

    However, I’m not sure how I feel about patronizing a restaurant that gets C grades and can’t get it together after multiple inspections. It’s entirely possible that the inspector has it out for them, I don’t know.

  • Social Eatz has been tweeting about new menu items starting today — anyone try ‘em for lunch? Price point?

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    His new restaurant, Anejo (Mexican) will open next Tuesday in Hell’s Kitchen.

    Some of the new items on the Social Eatz menu:

    Crab Cakes with Spiced Pepper Sauce
    Lobster Taco
    Asian BBQ Chicken Sandwich
    Asian roll (of some sort)

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    I got to try the new Crab Cakes and Lobster Roll today for lunch and they were DELICIOUS! I’m always on the look out for a good Lobster Roll and Angelo Sosa got it just right! The Spiced Pepper Sauce that comes with the Crab Cakes is just so creamy and pairs perfectly with the cakes! Bravo Social Eatz!

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      mooncakes33 – I see that you are a new user and this is your first post. Do tell…I don’t want to go to Social Eatz, what other good Lobster Rolls have you had in Midtown?

      For everyone else here, can you tell us how much the new menu items cost?

  • Another Zoza booger…the hanoi sounds interesting but I prob still enjoy their runny egg one more. Bibimbap burger is otay when I had it last summer.

    For $11 before taxes, and no fries, it is def. not an ML lunch. Why not a Sloppy Ho Chi-Minh Burger for $8? ;P

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