French Pasta Chain Nooï Is Now Open
With all the fuss made over the opening of Hello Pasta, we were surprised that the other empire-building chain, Nooï (on Lex btw 40+41st), opened this week, entering the pasta-to-go fray pretty quietly. Unlike Hello Pasta, which is completely new, Nooï is a French import with branches across France and Belgium. Obviously, the US was a natural next step to taking over the world…I popped in yesterday to confirm they’re actually alive and kicking. They are, and Nooï’s super chipper staff + red-and-purple color scheme reminded me of über fast food burger chains, like Wendy’s or Burger King. The prices are more on par with fast food prices too (lunch options under $5!?). To compare, Hello Pasta veers toward the $10 range. BUT, in the end, it’ll all come down to the taste, so clearly we need to do a Hello Pasta vs. Nooï showdown! You’ll hear the verdict shortly after we plow through a few more pasta dishes. Til then, early adopters should let us know what you think in the comments.
Nooi, 370 Lexington (btw. 40+41st)